About this Course

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Intermediate Level

Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.

Approx. 8 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.

Approx. 8 hours to complete
English

Offered by

Placeholder

Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

PRICING

4 hours to complete
6 videos (Total 45 min), 4 readings, 2 quizzes
Week
2

Week 2

2 hours to complete

THE STRATEGIC SKEPTIC

2 hours to complete
6 videos (Total 47 min), 1 reading, 2 quizzes
Week
3

Week 3

3 hours to complete

DIRECT SELLING

3 hours to complete
5 videos (Total 116 min), 1 reading, 1 quiz

About the Marketing Channel Strategy & B2B2C Routes to Market Specialization

Marketing Channel Strategy & B2B2C Routes to Market

Frequently Asked Questions

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