(Digital) data are often considered the new oil. Companies often exploit them building platforms, involving different sets of users that generate data – for example, enjoying a digital service through a mobile app – and other organizations that see value in those data and wish to leverage them. This module of the “Platform Thinking” series aims to assess the role of data in digital platforms. We are talking about companies – like social networks – that exploit data to offer personalized advertising or personalized experiences – in services like Netflix or Spotify – but even companies that offer data to external partners for other purposes, like fitness apps that share data with pharmaceutical companies or other health companies. This is a widely intriguing but also a slippery topic, given the amount of data-related scandals we lived over the last few years. Therefore, this course aims to assess the strategies and tactics to exploit data through platforms, highlighting the opportunities and challenges of creating and managing data-driven opportunities. In doing so, we will consider the ethical and policy implications – and related opportunities – to have a transparent and trustable relationship with the end-users. Finally, we will position the data within the platform thinking process.
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Platform Thinking: exploiting data through platforms
Politecnico di MilanoAbout this Course
Flexible deadlines
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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
No prerequisite knowledge is required.
Approx. 4 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
To understand the role of data in the sustainability of digital business models
To assess the various strategies to capture value from data
To analyze the business environment around you to identify potentialities for a platform revolution based on data
To analyze the available data to apply platform thinking
Skills you will gain
- Strategic Thinking
- Business Transformation
- Innovation
- Digital Media
- Business Design
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
No prerequisite knowledge is required.
Approx. 4 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
Syllabus - What you will learn from this course
8 minutes to complete
Week 1 - Introduction to the course
8 minutes to complete
1 video (Total 3 min), 1 reading
2 hours to complete
Week 2 - Strategies to exploit data
2 hours to complete
5 videos (Total 64 min), 5 readings
1 hour to complete
Week 3 - Generating platforms through data
1 hour to complete
2 videos (Total 16 min), 1 reading
2 hours to complete
Week 4 - Implications of data exploitation
2 hours to complete
5 videos (Total 46 min), 4 readings, 1 quiz
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