About this Course

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Intermediate Level

Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.

Approx. 9 hours to complete
English

Skills you will gain

Customer Relationship Management (CRM)Distribution on online platforms
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.

Approx. 9 hours to complete
English

Offered by

Placeholder

Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

MANAGING CHANNEL RELATIONSHIPS

2 hours to complete
5 videos (Total 47 min), 4 readings, 1 quiz
Week
2

Week 2

2 hours to complete

GRAY MARKETS: THE RIPPLE RUG CAT SCAM CASE

2 hours to complete
1 video (Total 9 min), 3 readings, 1 quiz
Week
3

Week 3

3 hours to complete

DISTRIBUTION STRATEGIES FOR THIRD PARTY PLATFORMS

3 hours to complete
2 videos (Total 74 min), 1 reading, 1 quiz
Week
4

Week 4

2 hours to complete

Multichannel Management

2 hours to complete
1 video (Total 10 min), 1 reading, 1 quiz

About the Marketing Channel Strategy & B2B2C Routes to Market Specialization

Marketing Channel Strategy & B2B2C Routes to Market

Frequently Asked Questions

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