The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of effective marketing strategy. Learners will also engage in research as well as the application of key models and concepts to gain further insights into the implementation of an effective marketing strategy in a competitive business environment. At the end of this course, learners will gain a deeper understanding of the nature of a rather dynamic marketing environment, and will have developed new skills to enable them to conduct audits of the macro and micro-marketing environments for an organisation and most importantly be able to design and implement an effective marketing strategy.
This course is part of the Business and Marketing Strategies Specialization
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About this Course
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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 1 of 4 in the
Approx. 16 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 1 of 4 in the
Approx. 16 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Start working towards your Bachelor's degree
This course is related to the 100% online Bachelor of Science in Marketing from University of London. It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.
Syllabus - What you will learn from this course
5 hours to complete
Week 1: The marketing environment audit
5 hours to complete
1 video (Total 9 min), 6 readings, 1 quiz
7 hours to complete
Week 2: Conducting audits of the macro- and micro-marketing environments for an organisation
7 hours to complete
9 readings
5 hours to complete
Week 3: Implementation of an effective marketing strategy
5 hours to complete
1 video (Total 3 min), 8 readings, 1 quiz
Reviews
- 5 stars85.18%
- 3 stars7.40%
- 2 stars3.70%
- 1 star3.70%
TOP REVIEWS FROM FUNDAMENTALS OF MARKETING STRATEGY
by SLJan 22, 2023
very good course which is help you to more understanding of marketing strategy.
About the Business and Marketing Strategies Specialization

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