IE Business School
Marketing Management Essentials:The Marketing Plan Structure
IE Business School

Marketing Management Essentials:The Marketing Plan Structure

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the marketing management process

  • Develop a structured marketing plan

  • Execute and track marketing initiatives

Skills you'll gain

Details to know

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Recently updated!

September 2024

Assessments

1 assignment

Taught in English

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There is 1 module in this course

In this course, we will dive into the key components of effective marketing management, detailing the steps involved in crafting a strategic marketing plan. We will cover the entire marketing management cycle, from planning, through execution and monitoring, ensuring we meet our objectives and outcomes.

What's included

4 videos3 readings1 assignment

Instructor

Dushinka Karani
IE Business School
8 Courses175 learners

Offered by

Recommended if you're interested in Marketing

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