In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.
Marketing Management Essentials:The Marketing Plan Structure
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Marketing Management Essentials:The Marketing Plan Structure
Instructor: Dushinka Karani
2,276 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
12 reviews
Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives
Skills you'll gain
- Strategic Marketing
- Key Performance Indicators (KPIs)
- Market Dynamics
- Marketing Operations
- Goal Setting
- Market Research
- Performance Metric
- Marketing
- Branding
- Performance Measurement
- Marketing Strategy and Techniques
- Marketing Strategies
- Business Planning
- Customer Retention
- Marketing Planning
- Brand Management
- Marketing Effectiveness
- Market Analysis
- Customer Engagement
- Marketing Management
Details to know
Shareable certificate
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Assessments
1 assignment
Taught in English
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There is 1 module in this course
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Status: PreviewIE Business School
Status: PreviewIE Business School
Status: PreviewS.P. Jain Institute of Management and Research
Status: Free Trial
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