Unilever
Customer Understanding and Digital Marketing Channels
Unilever

Customer Understanding and Digital Marketing Channels

This course is part of Unilever Digital Marketing Analyst Professional Certificate

Taught in English

Unilever Team

Instructor: Unilever Team

3,352 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(37 reviews)

Beginner level
No prior experience required
20 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

February 2024

Assessments

19 assignments

Course

Gain insight into a topic and learn the fundamentals

4.8

(37 reviews)

Beginner level
No prior experience required
20 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Leadership and Management expertise

This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Unilever
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There are 4 modules in this course

In this module, you will explore the current digital marketing landscape and the role of a digital market analyst. You'll focus on learning fundamental marketing concepts while exploring marketing transformation in the digital age.

What's included

12 videos8 readings4 assignments2 discussion prompts

In this module, we will explore essential topics such as understanding customer experience insights, customer segmentation, content marketing, brand storytelling, and aligning these efforts to drive marketing strategies.

What's included

9 videos9 readings5 assignments

In this module, you will focus on ecommerce channels. You'll examine the 6Ps of marketing and explore other popular marketing strategies such as situationaly analysis, STP, and customer lifecycle management.

What's included

9 videos11 readings4 assignments

In this module, you will focus on digital marketing channels and the outbound and inbound tools and performance metrics that support them. You'll also explore creating an action plan and customer journey map.

What's included

13 videos20 readings6 assignments

Instructor

Instructor ratings
5.0 (10 ratings)
Unilever Team
Unilever
8 Courses8,215 learners

Offered by

Unilever

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