With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
By Rohan P•
I found the content very new age and practical. This was my first course through Coursera and i was really impressed with the way the module in planned. The strategic mix of video lectures explaining the basic concept followed by the engaging quiz sessions and engrossing case studies which lets you analyse and express your readings helps strengthening the holistic understanding of the concept both theoretically and practically.
By Kristen T•
Learned the fundamentals of marketing with a digital slant. The most interesting portions of the class were interviews with experts in the field. Appreciated that the professor replied to comments I made throughout the course. The peer-reviewed grading for assignments was problematic because the explanation of the grade didn't align with the percent grade. Overall, I'd recommend this course for a great foundation to marketing.
By Quah B A•
Pretty interesting course, I find the case studies and video presentations very good and the length is not too much or too little to distract any one's concentration. The hands on workouts are effective and I find them useful to apply the concepts learned in the course. Great had a wonderful experience almost 4 weeks learn on line. The course is challenging and managed to maintain my interest to the end.
By Karen Q C•
I enjoyed studying the lessons and making the assignments. I don't feel comfortable with the idea of reviewing other student's tasks/projects or vice-versa since I'm not a fluent English language speaker, but I know this is the way to get grades on Coursera.
I suggest updating some lessons since this course was released on 2014 and some things have changed since that year in the digital marketing field.
By Michael G•
Really liked the flow of content and the instructor. Some content is dated (RedLaser) and makes one assignment clunky since it was based on that app. Since this course focuses on digital and the inherent speed-to-market the platform affords, one would expect more up-to-date/timely examples for current content/exercises. Aside from that, the course was engaging and informative. Thanks, Aric!
By Claudia K•
I enjoyed the course a lot and will encourage executives (marketing or not) to consider opening their perspective about marketing and the digital works. I will ask that some practice examples be updated to revalidate the strength of some new concepts (digital marketing is STILL considered relatively new domain to MANY). It will also make the course close to participants with fresher examples.
It's an awesome course. I recommend this course to all those who want to pursue the career in Digital marketing. Apart from that, it's very easy to learn and the assignment are very interesting. I guarantee you
will definitely enjoy this course and i recommend you to take all 6 of them.
I rate it a 4 star only because the course study must be updated a bit. Else i would have given it a 5 star.
By Juan M•
There should be a different grading system, like giving higher ponderation to people who do better on califications on their assigned grade, because there are so many mediocre answers and I don't feel comfortable by getting graded by this people, probably whey would review other mediocre answers with a high calification and it would not be fair for people making an extra effort.
By Julio C Á d C G•
Un curso muy interesante, con una gran cantidad de información y una buena forma de llevarnos a practicar y entender los conceptos del temario. Lo único es que hay información desactualizada [hasta el 2014, supongo que es la fecha en que se grabo el curso] y pareciera no ser importante un desfase de 2 años, pero como se expone en el mismo curso eso es mucho tiempo en digital.
Good content but would have preferred if it was more interactive. There is no way to discuss in detail and debate over a topic. I still have many questions unanswered and forum is very inactive. Wish there was a thread for each topic where people could just discuss their perspective. Overall good content but lack of interaction makes it incomplete in my opinion.
By Jennifer H•
I enjoyed this course and appreciated the fact that not all the assignments were multiple choice. It was great to be able to develop ideas through the case studies and exercises. I would have liked if actual TA's would review our work instead of other classmates, but I realize this might be unrealistic due to the high number of people enrolled in the course.
By Tajreen T•
It was a comparatively tough course to complete and I learned a lot. But I am facing difficulty to obtain my certificate. It's saying I have to verify my id. However, the instructions aren't clear to me, what kind of verification is needed and I can't give information accordingly, and it's really disturbing to wait for my certificate this long. thanks.
By Jacinta r•
It was refreshing with good concepts and learning methods & tools. I did get some insights that I had no t heard of before even though I am an avid reader.
I would have liked more on pharma and less on retail. There is so much available as examples when it comes to real strategy in this regulated world. It would have been more closer to home for me
By Omri R•
Very good introductory course to marketing. I found the four modules, based on the classic marketing mix (4 Ps) quite helpful and there is an emphasis on the digital in each one of these. The exercises are exactly right - not too many and pretty straight forward. The quizzes really check if you are listening to the lectures and reading the material.
By Shashwat G•
Excellent course. This course helped me learn new concepts like Customer co-creation, Doppelgänger brand image, brand authenticity, user-generated content, changing of the retail, 3-D printing and Pay What You Want (PWYW) strategy. Altogether, the course was really a comprehensive one covering how marketing is changing in a world of digital tools.
By Eduardo P•
Great course, at some point it could use some updating since digital marketing evolves so fast. Also, for international students, sometimes completing the exercises is hard due to availability (RedLaser App). Also, being graded by other students can be tricky and impact your grades a little negative in my opinion. Very good course overall.
By Ricardo S•
This course has a very interesting approach to the impact the new digital tools have in traditional Marketing. The only thing that is missing is service and B2B marketing. It's focused only on B2C marketing, so it misses a lot of information. With that said, the course still great and gives a lot of great insights. I definitely recommend!
By Jabal S•
The course provides a good foundation in understanding the impact of digital technologies on business and how marketing is undergoing a shift. The course uses the popular marketing mix framework of 4Ps - Product, Promotion, Placement and Price and shows the effect of digital on each using theory, examples, case studies and exercises.
By Rishabh G•
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.
By KAUSIK J P•
The course was awesome. Im basically a student belong to the science stream, through this course I gained some knowledge about marketing that too in digital platform. Professor Aric is very cool in teaching this marketing stuff. He gave a lot of information regarding marketing. On the whole I enjoyed this online course.
By Rainer B S•
This was a good course though I feel there could have been a little more professionalism in terms of camera work and testing that apps and services truly were available to all students globally.
Al in all a very insightful course that opened my eyes to some technologies and processes I was not yet aware of.
Thank Aric Rindfleisch
By Sarah M•
Interesting new concepts are covered in this course, some are so new, research is still being done to fully understand them. Interactive coursework approach where you make a submission and then get to grade classmates' work. This adds another level of interaction which you don't get from simple multiple choice type tests.
By Bedanga B S•
A great course and a great instructor. The course will make you see how the 4P's of marketing is changing as businesses are moving towards digital. One might not have viewed how the digital world is changing Product, Price, Place and promotion. The courses uses some great examples which makes the course fun to learn.
By Yogesh Y•
The Faculty teaching this course Mr. Aric Rindfleisch is really nice teacher, He gave good examples and videos lectures are really helpful and quizzes and case studies are really useful through which I opened up with my personal thoughts and answers to the question according to which we learn in the video lectures.
By Marcus M•
The course is definitely insightful and interactive. I consider it imperative for a fundamental understanding of digitization in marketing. Only drawback here is the outdated course meterial. However relevant the concepts, they could definitely do with some latest app examples and more current industry practices.