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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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576 - 600 of 5,307 Reviews for Marketing in a Digital World

By Krishnamurthy S

•

Jun 13, 2020

A very useful course for learning digital marketing. Very impressive lecture, challenging assignments which make you learn more since you need to experience by doing it for answering the assignments. A must-do course!

By P I H

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Jun 5, 2020

this course is amazing and help us understand the marketing strategies especially the 4ps and this course helps us improve our fundamentals in marketing hence this course is good if you pursue your career in marketing

By Abhishek P

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May 22, 2020

This is one of the best courses. Aric's way of teaching and getting into the insights is awesome. This is one of those courses where you get in-depth knowledge of the topic. So I highly recommend to join this course.

By Fernando R P

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Sep 26, 2018

Thank you Aric for your lectures on Digital Marketing, for me it was a journey to the past since I graduated in analog marketing in the 90´s and loved to discover all the new tools available for us in this proffesion.

By gustavo g b

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Apr 18, 2016

El curso es muy bueno pero deberían de implementar subtitulos en español, hay lecciones del curso que están muy dirigidas a unas zonas especificas del mundo por lo que tuve algunos problemas como la parte de RedLaser.

By Maggie F

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Feb 8, 2016

This course included a ton of useful information, even for non-marketing business professionals who work with marketers. I also began to understand the waterfall release cycle my company uses more through this course.

By Irene M

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Feb 21, 2021

This course gives the possibility to learn about some specific topics related to digital marketing in an effective way. The cases examined are very interesting and the explanations are effective without being boring.

By Md. M R

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Jan 21, 2021

By doing this course I have learned a lot which was never known before. Thank you to the UNIVERSITY OF ILLINOIS authorities. Many more thanks and gratitude to the Instructor of this course, Aric Rindfleisch. Thanks.

By Gabriel C C

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Oct 11, 2020

Excellent course thanks to everyone behind it all, the team including the teacher, continue with these initiatives to create many more professionals using these learning platforms. Cordial greetings to all of Panama.

By Ryzhko V

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Mar 31, 2021

I loved this course! It is a pity that the university where I study paid only for this course. For all remaining courses, you need to collect 333 euros ((((

But I want to complete the Digital Marketing Specialization

By Raquel D C

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Oct 28, 2019

After being away from school for several years, I thought it was going to be a difficult process for me, yes I faced some challenges but overall it was a good course and I passed!!!! That I am totally excited about!

By David M

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Oct 17, 2016

An outstanding course. Well structured with great levels of support for learners from mentors. Lectures were interesting and the professor seemed like a very nice guy. Supplementary reading materials were excellent.

By Nassrin A

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Sep 26, 2016

The course was excellent ! I recommend for students or people how have their own business to take this course just generally understand about what is going on 21 century business world specially in marketing sector!

By Dilshad I

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Feb 16, 2021

It was a great experience for me as an aspiring marketer in the digital age. All the information was beautifully explained. I am very glad that I was able to pass all the tests and gain new knowledge in this field.

By Luisa M

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Jan 15, 2021

Thank you very much! I learned so much and it's just the beginning! The material were accesible and easy to understand, we could check actual businesses and see how they worked according to the concepts we learned.

By Shaista Q

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Oct 19, 2020

I Genuinely enjoyed learning this course. I am completely new to this field. It not only successfully generated my interest but created something inside me. I am very sure that I am going to use what I learnt here.

By Milan V

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Aug 29, 2020

It was very helpful to learn how digital digital tools help in marketing products or services.The real world case studies included in this course was very exciting and worth fully.I really motivated by this course.

By Nikhil A

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Jul 14, 2020

This is one of the most comprehensive courses made especially for a MOOC platform. It reinforces what you have learnt through Peer Graded assignments. The content is tailored to current standards and is up to date.

By Tugce S

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May 18, 2020

I think content is well-detailed, full of examples, up-to-date and easy to follow. However, discussion forums are not used in proper way. I would like to talk with peers about course content, not assignment review.

By Pablo N R

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Jun 21, 2018

Good intro course, even though it would be nice to have more recommended readings from academic journals or textbooks with richer data and case studies that are up to date with recent trends (within LTM timeframe).

By Theodoros N

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Jan 10, 2018

Being a graduated student from LSE I have see many exercises. I did not expected such an excellent course. I think it is one of the best courses in coursera. I am looking forward to continue for the specialization.

By Ny D

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Sep 24, 2021

The course provided new perspectives of how marketing is influenced in the digital environment. I have learned not only about the traditional 4Ps but also its digital concept with great examples. Highly recommend!

By Deenathayalan

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Oct 23, 2019

This course taught about more of practical example than a theory study. Also all the examples he quoted is very high class. The assignment and peer evaluation are designed in the manner such a way very impressive.

By Reetika G

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Jul 12, 2019

What was really impressive about the course is the instructor Aric Rindfleisch. The way Aric teaches is great and makes the concepts really clear.

Doing Assignments are always a bonus to get more clarity of subject

By Alexander F

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Aug 13, 2016

This is a great first class for developing your basic understanding of digital marketing. The course was very interactive, the professor was engaging, and I learned a lot from this course. I highly recommend it.