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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,696 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.


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1626 - 1650 of 5,268 Reviews for Marketing in a Digital World

By Musa I

Aug 2, 2020

This is the best online course I have taken so far. I love everything about it. Kudos to you!!!

By Sai V K M

Jun 29, 2020

Perfect course for beginners in digital marketing. Methodological explanation by the professor.

By Gaurav M

Jun 7, 2020

Amazing experience with real life case studies. Looking forward for more courses from coursera.

By Md I H

Jun 7, 2020

very good for international learner.Here find out clear information about the Digital Marketing

By Moin u

Apr 25, 2020

Learnt a lot about Marketing and marketing in digital world. I am looking forward to learn more

By Tal v D

Jun 30, 2019

Great course, interesting concepts and clear explanations by Professor Rindfleisch.


By Bhagirath V

Sep 21, 2018

Really helpful and good course on Marketing which is changing due to the rise of digital tools.

By Thierry M

Jul 18, 2018

This course offers a solid foundation about marketing in the digital era. Certainly worthwhile!

By Julio Z

Jan 22, 2018

Excellent course! Excellent teacher! The content really has blown my mind. Totally recommended.

By Yoshiki I

Oct 24, 2017

This is great! Must for people who wish to get involved in digital (and also analog) marketing.

By Lene

Feb 19, 2017

Advanced concept with specific case study, very interesting, new marketing in the digital world

By viplav n

Feb 5, 2017

One of the most sort after course . A must give for all those digital marketing enthusiast .!!!

By Vita M

May 14, 2021

The course give me a lot of new information about the marketing and the implementations of it.

By Bhanudit R

Mar 23, 2021

Wonderful course and instructor. Course material is well organized and straight to the point.

By Bruno d C A

Feb 20, 2021

Eu amei poder participar deste curso incrível me ajudou muito a desenvolver minhas habilidades

By John R A

Oct 13, 2020

Disfrute mucho el curso. Aprendi muchas cosas que puedo usar en el dia a dia. Lo recomiendo.

By Gonzalo S T

Sep 26, 2020

A really great way to introduce you to a lof of marketing concepts and digital marketing too.

By Sitora S

Sep 20, 2020

Amazing! Truly appreciate the efforts of Professor Aric Rindflisch! Thank you! really enjoyed.

By Amey K

Sep 13, 2020

Great faculty, very on point examples and great exposure, enjoyed he whole learning procedure.

By Ayesha S

Sep 10, 2020

I am very happy to give us such an opportunity, thank you sir, you have explained very nicely.

By Rezanur R R

Sep 4, 2020

Excellent course design with very basic marketing concepts. The course instructor was amazing.

By Genine S C R

Sep 4, 2020

Thank you! I am so grateful to be part of the online course. I learned a lot from this course.

By Prayag P

Aug 6, 2020

The Teacher, Prof. Aric is excellent at teaching ! Has a slow and steady pace in his teaching.

By mehul j

Jun 24, 2020

Very informative course. Each and every topic is discussed by the college professor in detail.

By tapan d

May 4, 2020

I like the course very much.It have helped in learning many new concepts. Thank you professor.