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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,221 ratings
4,898 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1626 - 1650 of 4,796 Reviews for Marketing in a Digital World

By Abhishek S

Sep 3, 2020

This is a very informative course. Each and every concept has been explained Thoroughly.

By Ankur P

Aug 9, 2020

Amazing to see how the Professor has kept the content of this course fresh yet relatable!

By Harsh R

Jul 31, 2020

This course was very interactive and enjoyable to learn the Marketing in a digital world.

By Shashank T

May 20, 2020

The content discussed is very insightful. Covers the basics related to the marketing mix.

By Deleted A

May 6, 2020

great experience. Learn lots of new things. Thank you so much for this great opportunity.

By Saswat P

Apr 24, 2020

awesome course by coursera i loved it i will suggest this course to my family and friends

By Awais S

Mar 11, 2020

Theory-based fundamental digital marketing course to start a career in digital marketing.

By Priscah E

Sep 29, 2019

Really good insights of how marketing has transformed with Digital tools! A great course!

By Christopher A

Sep 1, 2018

This course is definitely a plus and on point for anyone interested in digital marketing.

By 谢以立

Mar 30, 2018

课程视频不长,但是学到了很多非常好的idea,而且有中文字幕,对于英语还不够好的我来说非常人性化。课后练习也非常精炼,帮助我会议巩固了学到的知识。 这门课程改变了我对营销的认识。

By Abhay P

Sep 21, 2017

Aspiring students making a career in Digital marketing, it will be a jump start for them.


Nov 5, 2020

I liked the instructor very much, would really like to attend one of his offline classes

By Neeru J

Oct 1, 2020

Excellent course , thanks a lot professor for teaching such a wonderful course.

good luck

By montaser b

Sep 28, 2020

it's wonderful experience with good material and I hade a lot of information !!

Thank you

By Sharon A

Sep 21, 2020

It was a wonderful experience with all new ideas and different perspectives on the 4 Ps.

By Mohamed F F

Sep 21, 2020

This is very user friendly platform to continue this course. I LOVE IT.. THANKS COURSERA

By Cephora M

Sep 8, 2020

Very beautiful course and the lecturer is very great. I'm grateful for this opportunity

By Shahzeb Z

Jun 12, 2020

Great Experience ! Concepts supported by corporate Case Studies and Academic Researches.

By Liu C

May 29, 2020

Thank you for the course. It is really interesting with up-to-date themes. I enjoyed it!

By Shalabh B

May 16, 2020

A great course with a great instructor . The way Aric sir taught made this course best .

By Manoj V

May 1, 2020

Excellent course , very informative, got a real feel like sitting in classrooms. Superb.

By Ayyappadas R

Apr 18, 2020

its was a great course helped me a lot to develop skills and ideas of different products

By Laurent L

Mar 25, 2020

Very good introduction to Digital Marketing!

I will definitely proceed to the next class.

By Ghayas A

Jan 15, 2020

Wonderful experience to take this course, very informative and a great learning process.

By gowtham s

Sep 22, 2019

Absolutely helpful.An amazing course which details the changing digital world around us.