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Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

19,298 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at . The course also includes an opportunity to use an interactive experience where you can test your negotiation skills before starting the live negotiation. (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Oct 14, 2021

Dr. Siedel is adorable. I feel more confident and meanwhile more thoughtful for negotiating after this course. I bargained on many personal and business purchases, positions, etc. highly recommended.

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176 - 200 of 4,540 Reviews for Successful Negotiation: Essential Strategies and Skills

By Dr. M V S

May 24, 2020

The course is really good. I have learnt how to negotiate in various instances. All the lectures and speaking style is really superb. Thanks to Coursera for providing opportunities to attend the eminent professor's lectures through this online platform. Thanks to Prof. George Siedel for his excellent lectures.

By Omar C

Jan 3, 2020

Lots of useful information! I loved the examples on Framing and how the use of negative/positive statements makes us become risk adverse or risk seeking. I had never thought of this! The videos were very clear and informative. I will definitely implement my learnings in my negotiations going forward. Great class!

By Francesco

May 17, 2017

i like every part of this course and mostly how the professor Siedel make it clear for all of us that study from country that no speak english. just the chapter about contract I think isn't oriented for all the country but it is necessary to understand an important part of make a negotiation and a valid contract

By Tanishq M

May 19, 2020

This is one of the best courses available on coursera. It provides valuable insight to the world of negotiation and how can you use these skills and techniques to become a great negotiator. It also helps us to know about the law system and how it functions and the legal and ethical requirements of negotiation.

By Luis F G V

Oct 7, 2019

This is an excellent course to learn principles, skills and strategies to apply in everyday negotiation opportunities that will enhance your experience and the results that you get. I strongly recommend this course because of the content, the way it is presented and the experience and skills of the instructor.

By Md A H

Jun 2, 2020

This is indeed; an exceptional course that can only bring more value to our skills and on-going life and professional experience.

This course deserve a flawless 5 Star rating!!!

I really hope that Professor George Siedel will provide and share new materials in the near future.

Thank you Professor George Siedel!

By Irina H

May 17, 2020

Little did I know that I knew absolutely nothing about the negotiation processes before. Not only was I able to look back and evaluate some of my life situations and their outcomes, now I feel prepared and confident to enter negotiations!

Thank you Professor Siedel from the bottom of my heart!

irina Hott

By Milton K

Oct 19, 2015

This is a terrific course and I would strongly recommend it to anyone who feels he is not a very good negotiator. In particular, I believe that people in the technology fields would most benefit from this course as they are typically weaker in the soft skills departments than other people in other fields.

By Ellen D

Jul 7, 2020

A very very good, excellent professor!!! He laid out all the theory in a very clear way. And I loved the tests and the negotiation assignment, which he debriefed fully while relating all aspects to what we learned and explained it all. Very useful course if you want to improve your skills in negotiation.

By Charles C

May 12, 2020

This was an excellent course, I learned things that I wish I'd know 20 years ago. I struggled a bit with the final exam and would have liked the option for an answer key to help with a few of the problems that I had trouble with. That said, the student forums were very helpful in resolving my questions.

By Douglas Z D N

Oct 22, 2015

As a administration professional, this course improved my career in global sphere of negotiation. Teaching keys, tactics and many others ways to achieve what the best alternative to conduct situations.

I have no doubt about this awesome learning method.

Thank you Coursera!

Thank you Mr. George Siedel!

By Robert " S

Aug 29, 2016

Very much enjoyed the class, well organized, presented the material very well and concepts were easy to understand and even to apply. What was very enjoyable was the negotiation scenario where you were able to use what you learned and get feedback how well you were able to apply the lessons learned.

By Kumar G G

Apr 2, 2020

I was fortunate enough to learn negotiation skills from Professor George Siedel , as his explanation for these topics is in so simple and practical way , you are not lost in details but reach your end goal with ease. I would also thank Coursera & University Of Michigan for designing such course.

By 姚雅婷

Mar 7, 2016

Very practical and useful on the real case. You can take a retrospective view of previous negotiation and finding the weakness and the blind point. Also you will have new perspectives on different negotiation. It is very enlightened course on my future negotiations. Thanks Professor George Siedel.

By Kasam M

Jun 2, 2020

Very happy I took this course. George is very engaging and clearly passionate. Theory is matched with practical application. Information covers a wide variety of topics involved in negotiation without being too complex for the average person to understand or relate to. Highly, highly recommended!

By Jorge A Á H

Sep 8, 2016

It is incredible how Proffesor Siedel manage to turn a MOOC into a really dynamic and practical course. Every topic is explained with daily life examples which makes easier to understand the concepts.

Now I feel more prepared to perform negotiations and eager to continue developing my weak spots!

By Alan S

May 3, 2020

First time completing a MOOC, and perhaps the best education from a MOOC I can get. Professor Siedel surely made the course easy to understand and intercept it with stories that make it interesting. I felt I have expanded in person after taking this course. Thank you UoM/Coursera and Dr. Siedel!

By Alisha A

Jun 15, 2020

Learning a lot, Since I am very passionate about the field of supply chain management/procurement and supply, it was one of the reasons that I chose to do this course. It compliments my current field of study and gives a wealth of knowledge that I can apply to my day to day functions at work.

By Юлия

Oct 24, 2018

Курс очень практический, многие знания можно применять в реальной жизни, на работе, всевозможных сделках. Педагог - профессионал с большой буквы, очень многое знает, но при этом все доступно и легко объясняется. Лекции "живые", нет желания уснуть, хорошие видео-нарезки. Обязателен к изучению!

By 张舒婷

Dec 1, 2015

Really impressive! I've benefitted a lot from just taking the course because it's a realm that I've never encountered before, yet I haven't done some spcific real-life pratice.I bet this mind-changlleging course will continue to boarden my horizen and equip me with a big negotiation picture.

By Felix S A

Aug 25, 2015

I have learnt a lot from this course. I thought negotiation should be a natural thing for you to know if you are in business or deal with people but now I have come to know that it is more than 'dragging' who will win/lose. But now I know better. Thank you very much for the knowledge gained.

By Saqib J

Apr 30, 2017

course content was extremely good but week 7 exam was not up to the mark. I attempted the exam twice to came to know that "two of the above" means first and 2nd option not 3rd and last option. Also, some of the questions were very confused hard to understand. Test needs very much betterment

By Manav S

Apr 3, 2020

Brilliant course. The practice exercise in the end truly was an eye opener, and made me re think my approach to any negotiation. Furthermore, throughout the course, George kept sharing intriguing examples that even standalone are such valuable lessons. Thoroughly satisfied with the course!

By Dmytro S

Jul 10, 2017

Professor Siedel makes great work of shattering lots of common logical fallacies that we use daily when we enter negotiations or avoid them. Negotiations is a universally applicable tool for a successful career and life in general. Don't hesitate to enroll, this was a pleasant ride for me.

By Christine R

Feb 25, 2019

Successful Negotiation: Essential Strategies and Skills is an excellent course that provides useful information on the most important principles of negotiation. The course is well-paced, and well taught by Prof. Seidel. His delivery is understandable yet thorough. Great course all around!