Chevron Left
Back to An Introduction to Consumer Neuroscience & Neuromarketing

Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

3,203 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews


Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

Filter by:

26 - 50 of 830 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Liggi C

Jul 9, 2019

Puedes adaptar el curso a tus tiempos y llevar tu propio ritmo, la información es muy clara y entendible, las lecturas complementarias son realmente interesantes y de mucha ayuda.

By Jui K

Jul 28, 2019

This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.

By Mithun P

Mar 2, 2018

Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you

By R4v3nou5

Feb 16, 2021

Not a fan of peer review work

By Deleted A

Jun 11, 2020

the course is great for someone interested in neuroscience but not so much for someone interested in marketing, there is a lot of unneeded science and research that is not very useful in business and there are too few helpful marketing tips

By Konstantinos L

Nov 20, 2016

The course is very interesting. In the beginning it seems a bit heavy with all the neuroscience information and the terminology but as it progresses it gets more and more interesting as it brings it closer to marketing with examples and experts.

Moreover, most of the interviews are very interesting, some are a bit longer than needed and in a couple of cases the sound quality is not so great, mostly due to Skype sound quality, making it a bit hard to listen to,

By Amal S

Nov 22, 2019

The course as a whole has been greatly informative and successful. The greatness varied from the way the course was taught from various interview, case studies, and presentations to the way of explaining and providing the information. Thank you so much to Dr. Thomas Zoëga Ramsøy and to Coursera for providing this amazing course that has elevated our level of understanding towards Neuromarketing!

By Amol T

Apr 23, 2020

An excellent workshop. Highly recommended for anyone interested in influence, bias and emotion in marketing campaigns. I also audited the Copenhagen Business School Neuromarketing Toolbox, which helped, particularly with aspects of the brain. I may even recommend you view that first. But not necessary. I also encourage those interested to look up some of Dr. Ramsoy's video lectures on Google.

By Henry B

Feb 22, 2021

This was a fantastic course, really insightful and mind-opening. I would love to continue to learn more about the field and world of Neuroscience and Neuromarketing. A huge thank you to Coursera, Copenhagen Business School and Thomas Zoëga Ramsøy.

By Dhirendra Y

Jun 26, 2021

Excellent introduction to the field. Couple of video's had poor sound quality. May be those can be rectified for better experiance.

By Marian D C

Feb 7, 2021

Awesome professor. Awesome content. Awesome! Just awesome!

By Mahmoud I A F

Jan 20, 2021

كان مذهلا

By Chris A

Jan 14, 2021

The content given is really interesting and it gives you a good presentation and overview of the topic. It is quiet technical and requires good concentration and motivation. The teacher is a good presenter but I do regret some technical issues (sound quality) with some of the interviews with outside presenters. Some filming techniques made it a bit difficult to hear properly the presentation and the cuts in the videos are a bit disturbing. Lastly, I did pass the grades but was unable to pay to get the course certificate. I was also unable to get in touch wit Coursera to get information on how to do this. Apparently, I was not the only one but no one got a reply. I would really have liked to include this in my social network and professional network profile, so this is kind of frustrating.

By Arlene A

May 19, 2021

During the lecture series, I could already see the application of what I'm learning to my day job as a Strategist

By Sebastian G

Sep 26, 2017

Academical course with very little practical examples. Materials quality could be better. Interviews which are placed in every module seem to be more promotional than actually adding value. Interesting topics, but there is a room for improving the course.

By Odelle J

Jun 21, 2022

This is not what I was expecting - how can I cancel or unrol from this course?

By Karim M

May 29, 2023

confused, unemotional, unclear

By Anwesha S

May 10, 2021

Thoroughly enjoyed the course. A great initiative by CBS to actually offer a course on Neuromarketing, something that has been less researched upon and is new to the field of Psychology, Economics, Marketing, and ultimately Neuroscience. Coming from a background in Psychology helped me understand the functions of the mind and brain better. I would love to thank Professor Thomas Zoega Ramsoy for taking time out from his busy schedule and preparing a course for us online so that every student in various parts of the World has access to the course. Three specific features of the course caught my attention - 1) Recorded Interview session videos , 2) Presentation slides and explanation for research studies and experiments, and lastly 3) The working of EEG and CT Scans. Literally, nobody has taught me Psychology like this here. We do study brain parts and functions but no professor has shown us a model of the brain to explain the four lobes properly. I would love to see more courses by Dr. Zoega. Beautiful explanation and constant change of background kept me going at all times. Thank you for providing us with materials that we could download and refer to later as well. Research is something I like above everything and this course has explained almost every famous research study done on the topic. This was my first course on Coursera and I would love to do more! Looking forward to seeing Dr. Zoega once again in a new course. Thank you.

By Lien L

Aug 27, 2021

This course is really interesting and it successfully serves as an introductory course on neuromarketing which I acquired many basic knowledge in this field . Thanks to this course I know how researcher measure the brain and the application of combining consumer behavior and neuroscience to generate consumer insight. Also this classes features many interviews with people applying in this field, allowing me to take a glimpse of how things really works and also the difficulties in applying academic knowledge into the industry. But I have two suggestion about this course, first is the technical one which the last project's second video link isn't working, and the second is that I think this class can add more content gradually about the development of latest, cutting-edge researches and technology. I definitely want to learn more!

By Esin K G

Dec 27, 2020

I think it was very good course to get in deep to neuromarketing but I think it is above the beginner level. I have bachelor degree in psychology so terminology was familiar to me, however a person who has Business background might think that the course is a little difficult to understand. However, Mr. Thomas was great instructor, his english was very clear and easy to understand for me. There were interviews and different researches to consolidate the main topic. Also, Mr. Thomas's book as a resource to course is very deep and detailed, I will definetely work on it. I am glad to have this course, it was a great step for me to make my decision about my career path. Thanks to everyone who put their labor to prepare this course.

By Priya P

Oct 12, 2020

I thoroughly enjoyed learning about consumer neuroscience and neuromarketing through this course taught by Professor Thomas Ramsoy. Often throughout the six-week course, topics that are usually difficult to comprehend were condensed into simple terminology, along with images, weekly readings, and, of course, video explanations. Overall, personally, this course sparked an interest within me to further study the relatively emerging and growing field of consumer neuroscience and neuromarketing through higher education; I highly recommend this course to any individual curious about this fascinating field of study.

By Proma N

Mar 25, 2021

This course went above and beyond than I had expected. Right from the theory part of it to applications and detailed interviews with industry experts opened up a whole new world in front of me. I did not just learn about the brain, but also how it works when consumers think about brands or products consciously or subconsciously. I will be revisiting the course soon, as this is not something that's just done and dusted. And of course, I would like to extend special thanks to Prof. Thomas Ramsøy for creating such an impeccable virtual course on such a complex subject.

By Mohamed S

Dec 27, 2022

This course helped me as a marketer to better understand the neuroscience and neuromarketing and the distinction between them. It allowed me to broaden my understanding of the human decision unconscious process since we as marketers tend to think it's a conscious process and we used to understand consumers through traditional market research tools like surveys, focus groups, etc. But this course allowed me to add a new tool to understand the complex human thinking process.

The interactor's methodology of presenting his materials was great.


Dec 4, 2021

Despite having graduated only recently with majors in consumer behavior and marketing, I did not know as much as I needed to know about the neurological aspects this vast field. In addition to learning about useful tools and new research methodologies, I was pleasantly surprised when the MOOC included numerous research papers, case studies, and live examples for me to take advantage from. Possibly one of the best online courses I have taken on Coursera. Thank you Thomas Zoëga Ramsøy, and Copenhagen Business School.

By Miguel Y M

Aug 2, 2022

Me intereso desde el principio. Fue descubrir un mundo que me interesaba y desconocia. Me costó tomar ritmo y dominar terminos en otro idioma. lo seguí en inglés y me ayudo el libro en inglés (no me gustó la traducción al español). Cómo decidimos y cómo percibimos el mundo, comprobando lo poco racioanal de muchos comportamientos y de muchísimas decisiones .

Es un muy buen curso con un enfoque serio, con argumentos y presentación bien articulada en un lenguaje accesible para el no especialista.