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Learner Reviews & Feedback for Optimizing a Website for Search by University of California, Davis

4.7
726 ratings
138 reviews

About the Course

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements....

Top reviews

SH

Sep 03, 2019

This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.

SR

Jan 17, 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

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126 - 128 of 128 Reviews for Optimizing a Website for Search

By Teresa F

Sep 11, 2019

The intention and overall instruction may be on course, but the visuals do not give a concrete idea of where data is being derived in the examples. This makes it very hard to replicate the process for assessments. More staff involvement would be helpful, and information about Google should be updated as often as the Google interface and structure does. Also, more resources and citations would be appreciated to supplement the lectures.

By Clair H

Jul 21, 2016

If this class is truly designed and welcomes beginners who have no knowledge in SEO as it is described in course introduction, assignment instructions should be provided with sample writings or rubrics. The writing assignment instruction reads,for example, "Identify headers, alt-text, and etc. and recommend how to improve them for optimization." Where does it say provide alt-text images for recommendation, make a tie to the recommendation, and list references for the images recommend, if not 3 points off? The lectures are short, doesn't show much details of what is expected for audit writing or analysis writing, but my 2 page analysis or audit is not enough because a thorough rubric expects to see this and that that is not even mentioned in instruction? It is a common sense that a writer has to be detail-oriented with recommendations? Then the course SHOULD not encourage SEO beginners who has never seen SEO audits or analysis paper. If not, assignment instruction should be listed thoroughly as rubric, so that a beginner SEO student can pass the writing and take it as a learning experiences. Endless flunking mal-grading system, is this Coursera's education method?

By Anthony K C

Jun 18, 2019

Peer to Peer review ruined everything. They do not even read properly and just give bad scores without second thoughts. The comment they give is horrible, and is not true if they read properly.