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Learner Reviews & Feedback for Cracking the Creativity Code: Discovering Ideas by Technion - Israel Institute of Technology

212 ratings
64 reviews

About the Course

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems....

Top reviews


Jun 06, 2016

Really excellent Course with the great educators. There's a lot that can be learned in this course and applicate in everyday life, especially if you are teacher who transferred knowledge to students.


Oct 16, 2016

Creatively inspiring, great content to reflect and practice upon and great innovation spark, thanks to Prof. Shlomo Maital & Arie Ruttenberg for delivering this creative experience and knowledge.

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26 - 50 of 64 Reviews for Cracking the Creativity Code: Discovering Ideas

By Artem

Mar 15, 2016

This is very good course in creative thinking!


Sep 03, 2018

It improves my understanding of innovation!

By Raul d M

Apr 16, 2016

Amazing vision of creativity! Really worth!

By Oben F F

Mar 22, 2018

simple and straughtforward to understand.

By Luis M

Feb 13, 2016

Excellent intro!, very interesting.!

By Marcio S G

Jan 16, 2017

Very good course and professors.

By Kay B

May 02, 2016

great presenter, great content

By Takudzwa M

Jan 05, 2019

Eye opening and applicable

By Sumi E J

Sep 02, 2016

Wonderful course!!


Nov 02, 2019

very good course


Jun 27, 2016

Excellent Thanks

By 张弓长

Feb 29, 2016

I love this key.

By Nicky M C

Mar 26, 2017

good course

By Karina L P d L

Dec 16, 2018

Very good!

By Zeeshan A

Mar 13, 2016

i loved it

By Akash S B

Feb 20, 2016

Very nice

By Matt T

Jun 07, 2016


By Antoni B

Nov 04, 2016

We were presented a totally new approach to innovation and entrepreneurship, which was very interesting and inspiring. Prof. Shlomo Maital provides us with an impuls to go through an experience and transformation stages (as per Gilmore and Pine II).

Mr. Professor ! Thanks for spending time with us and sharing your knowledge and wisdom.

By Salim A

Feb 20, 2016

as i've gone through the first week of the archived version of this course , i felt that Prof. (Emeritus) Shlomo Maital is doing his best to make the course unique , when they lunched the paid version i immediately applied in it because it suits me and because i have confidence in the content

By Manuel

Feb 23, 2017

Good introduction if there is no knowledge about Human centered Design. I think it could have more practice about the topics we saw.

The explanations of the professor were very clear and understandable.

By Tune C J

Mar 08, 2016

Although some aspects were repetitive, I do enjoy learning from the many stories of creative problem solving.

By Vijai K S

Feb 14, 2016

The course is over loaded with extremely long videos. Otherwise it is an excellent course.


Jul 12, 2019

Brilliant tools for idea creation and well packaged for ht learner.

By Mayank k

Mar 03, 2018

Was insightful with loft of case studies and stories

By Anthony p k

Jun 26, 2016

the course is an eye opener and highly inspiring.