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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,243 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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751 - 775 of 1,780 Reviews for Marketing Analytics

By Shrijith N

Aug 7, 2020

The way Professor Raj explains is extraordinary. kudos to You

By chijindu o

Jul 14, 2020

i enjoyed this course and i learnt about customers life value

By hemlata g

Jun 27, 2020

Very good insights, Thanks a lot Raj for the wonderful course

By salami s

Apr 19, 2020

It a great deal of learning process, enjoyable and productive

By sara

Sep 30, 2017

Rich methodology and detail interpretation, highly recommend~

By Ritika S

Dec 14, 2021

Superb and engaging course. I liked all the concepts taught

By Munmun D

Dec 6, 2020

A Truly wonderful Teacher. Loved the course.. Thank you Raj!

By Mustafa A

Sep 3, 2020

Marketing Analytics l Coursera All Quiz & Assignment Answers

By Gabriel F

Jun 21, 2020

Was, Great Time! thanks so much for opprtunty to learn alot!

By Sakshi b 2

Jun 14, 2020

it was a great course and I got to learn many new concepts .

By Varut A

Jun 2, 2020

Mind opening about marketing and data analytics perspective.

By Joshua Z

May 29, 2020

It's a good course. It helped me to clear my basic concepts.

By Diogo V

May 17, 2020

Very complete and gave me tools that I can use in the future

By Salma B

Aug 2, 2017

It's great course and it focuse on the real life situations.

By Nidhi M

Sep 5, 2022

Do join the course who wants to learn and upskill. Amazing.

By Baharuddin Y A R

Jul 3, 2020

its practical, I can use it for my business in real world..

By Kamila D

May 29, 2020

Thank you Raj! It's such a great course! I learned so much!

By Celestine W

May 25, 2020

Absolutely amazing. So well constructed and I learnt a lot.

By Santa Y G

May 17, 2020

Interesting, I learned full part about marketing. Thank you

By Shady S N

May 3, 2020

wonderful material i have learned a lot , thank you so much

By Mai O

Mar 20, 2020

Outstanding class! Loved the professor and learned so much!

By Surya N

Jun 10, 2019

Excellent course and very good explanation of the concepts.

By B19EE021_ N K

Jul 8, 2021

much things i gain about business ideas and their analysis


Feb 3, 2021

very helpful good course and necessary to learn for market

By Rishabh V

Aug 29, 2020

As a marketing aspirant, I learned a lot from this course.