Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Nov 15, 2016
Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.
By January B•
Sep 02, 2019
The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.
By Bernardo C•
Aug 22, 2019
the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.
By Raj D•
Oct 10, 2018
This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!
Dec 08, 2015
Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.
By Jayant S•
Dec 22, 2015
Nicely presented course, though there could have been more hands on exercises for the participants to internalize the material.
By Brook A•
Dec 27, 2017
Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.
By padmavathy v•
Feb 04, 2018
The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)
By Erin C•
Aug 03, 2017
The concepts are explained clear but I wish there will be more data analytics contents, especially the predictive model part.
By Adam H•
Jun 05, 2018
Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.
By John T•
Jan 10, 2019
Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.
By Sheila B•
Jan 07, 2018
Good course. I learned some basic marketing techniques, customer-focused analytic models and the power of the digital age.
By Justin M Q•
Feb 01, 2016
the idea is very good but the example is very limited, and the lecture notes are not enough,i expect some more information
By Aditi G•
Aug 19, 2019
We can have more updated case studies. the Netflix case study was very interesting.I request more such practical examples
By Arun K•
Dec 10, 2017
Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.
By Manish T•
Oct 13, 2015
Informative course however only theory has been included with no practical application of concepts learned in the course.
By Abbal D•
Jun 16, 2018
Insightful and informative. Real life examples are ample. Could include more challenging quizzes and evaluation metrics.
By Dieggo A V T•
Jul 24, 2017
The content of the course is very interesting but I was expecting more exercises with the applications of the concepts.
By Eyas F M•
Sep 02, 2019
Some of the CLV questions were not properly taught. Also Data collection is not discussed with regards to new ventures
Nov 23, 2018
Lectures were interesting and accessible. Quizzes were a little cryptic, even if you reviewed all videos and readings.
By Jelle V•
Oct 19, 2018
Good content presented in a clear manner. Including at least some of the math would make it even better in my opinion!
By Carlos J R F•
Jan 10, 2020
Great professors! Fader is actually super good. First time I see such a good professor in Coursera. Congrats Wharton!
By Aiyush B•
Mar 23, 2017
Great Course. Really loved the live examples explained specially towards the end. keeps the curiosity up and going :)
By Rafael J B•
Jan 09, 2016
I really enjoy this class. Keep using the three key Analytics Categories: Descriptive, Predictive and Prescriptive...
By Harish B•
Nov 24, 2015
More of theory than practice. Nevertheless good for professionals with little or no experience in Customer analytics.