Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
By sanyam j•
More of a theory part, but it could improve drastically if some basic practical knowledge is been given, like it could even be excel analytics for few models. Rest it was Amazing!
By Sarah F•
Very good thank you.The rate is that I am very much into People Management in concerns than customers, but progress in this field, from Sales to Customer Analytics is tremendous!
By Shyamala K•
The content was absolutely engaging and covered recent trends which is the need of the day. Wonderfully delivered by the resource persons in a crisp manner. Kudos to the team!!!
By Suma B•
It is a very informative course, precise to point and a lot of subject covered within a time period. It can be even more helpful if technical stuff could be explained. thankyou
By Andrew M•
Much of the last two weeks was either unnecessary information, or the quizzes contained answers that were somewhat arguable in different contexts. Overall, a valuable course.
By SAURAV G•
The course was far better than I expected. It has covered all the various portions that one need to know while they are trying to analyse customers. Thank You for the course.
By Yingdong L•
Great lesson to learn about customer analytics. But I was expecting this course to be more practical. Maybe the professor can teach us how to analyze those data case by case.
By Dharun P R•
Most of the calculations mentioned in the slide could have been elaborated.
Better & slightly complex examples with multiple variable could have been included in the lesson.
By Cindy L•
Is a useful recap of the things I learnt in the past, course could be more relevant with recent examples. Will be useful for someone without any prior marketing background
By Muhammad H A•
The practice questions and the level of difficulty for the final quizzes should be a tad more than it currently is to make the course more engaging as well as challenging.
By Domenico M•
a broad but very usefull introduction in number crunching: you will discover methods and techniques that you can learn to improve the quantitative approach in your company
By Andrea G S•
I think the information on this course is presented really well, and it is a good way to learn about the terms and different information sources, but it is a bit outdated
By Ayusman S•
Very useful course to understand the customer analytics. The course curriculum is beautifully designed.
Expecting more of application based examples in the video lectures.
By Muhammad F R•
Very good explanation of the basic concepts and marketing practices in data analytics.
Would have been much nicer to work on some practical models on excel with big data.
By Ferran T•
Good theoretical explanation for customer analytics background. The course is well structured. I would have enjoyed more technical examples and applied problem solving.
By Daniel P d S B•
I loved the whole course generally and best was "Applications". I would love to see some more math and models applied to the real world, in small and large businesses.
By mohit D•
Very good course for beginners in this field. I would have appreciated more if there was more maths involved in this course as many topics are not explained in depth.
A practical course filled with business acumen. Learn the nuances of Customer Analytics from Wharton School. A few case studies can make the learning more effective.
By Allan M•
The course was ideal to give the student insight on what they can focus to improve productivity and efficiency of an organization. I am grateful for the opportunity.
By Jose D•
This course has been very useful to me. I have a much complete idea of what customer analytics means. Also I feel more confident abour business analytics as a whole.
By Ricardo P D•
The course is a great introduction to customer analytics, but no more than a introduction. I would have liked to see some better and deeper examples and aplications.
By Charley B•
Very interesting coarse with good information for anyone not familiar with customer analytics. My only suggestion would be to update some of the data to 2019/2020.
By Jagannath P•
It was quite interesting to know the modern customer retention and predictive strategies used by big firms.Thanks to all the professors for their valuable efforts.
Course is not at high level nor low level , it helps the students to approach level by level with difficulty . Most of the real time examples are worth ! Thanks !
By Ferdinand C•
Topics were pretty interesting an very well explained in simple and concise manner. More detailed step-by-step explanation and illustration may be helpful though.