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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
10,168 ratings
2,243 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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2076 - 2100 of 2,181 Reviews for Customer Analytics

By robert k

Feb 7, 2016

Basic review for those with some familiarity on the topic.

By Ankit K A

May 18, 2018

Could have been more detailed into mathematics and models

By Niv U

Oct 9, 2015

More hands-on experience would make this course better.

By Sonal A

May 27, 2020

some of the parts were extremely unclear rest was good

By Vainathayamalan V

Jun 16, 2018

No Tests allowed for free is completely unacceptable

By Jason G

Mar 17, 2016

Does not have very engaging material or assignments.

By Celine X

Apr 10, 2016

need more specific tools instead of pure concepts.

By Leonardo A

Dec 5, 2015

I little to much superficial. But still usefull.

By Shirley Z

Dec 17, 2019

The instructor is extremely dull to listen to

By Denis G

Dec 16, 2015

There are not enough quantity of assignments.

By Sukirtha S

Oct 14, 2020

Pretty outdated but still somewhat useful!

By Alex A

Aug 18, 2020

Lectures are very dry and unengaging.

By Brittany M E

Mar 28, 2017

Lots of talking, not a lot of doing.

By Terry-Ann L

Feb 21, 2016

I found this course difficult...

By MUHAMMAD A S B A R

Dec 12, 2017

A good workout for my brain :)

By Cedric G

Apr 5, 2016

week 1 is a little complicated

By Kumar A

Jun 21, 2016

It's provides good exposure!

By Diego F

Feb 16, 2016

Good, but not on my scope.

By Jiaqi Z

Sep 25, 2016

not so interesting

By Saira B G

Aug 19, 2016

For the secod week

By Mohamed M

Oct 19, 2016

very high level

By Marica C

Dec 15, 2015

good insights!

By Brown S

Feb 14, 2021

Great Course.

By Manish M

Mar 30, 2020

Not my thing!

By 麦仝历

Jun 10, 2019

适用性不太强,讲得太浅显