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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,660 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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201 - 225 of 2,495 Reviews for Customer Analytics

By Sanil S

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May 11, 2018

A basic course that provided me insights into Customer and Data analytics with real life case studies. I would recommend anyone into this field to take this course as it provides you an holistic view about customers and ways to analyse data sets.

By trinadh g

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Mar 23, 2016

Great insight, unfolded a high level yet detailed exposure into customer analytics, with all the resesarch going in the space and the near term and long term futuristic possiblities. Unfolded beyond regression analysis, with probabilistic models.

By H T

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Sep 4, 2019

The content is not as dense as I expected. Overall, all the professors are giving an incredibly clear framework of customer analytics. I learned a lot. Most appreciative for all the efforts and hard work of Prof. Iyengar, Bradlow, Fader, Berman.

By hanh l

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Oct 21, 2019

The course is really useful with fantastic way of lectures delivery. Many thanks to the Professors attending for sharing their professional but easy-to-understand knowledge about business analysis and how to apply it for marketing in practice!

By Nicole C

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Feb 4, 2019

A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.

By Orlando J C E

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Dec 14, 2016

amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue

By Mangesh S R

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Jun 26, 2020

This was a unique course for me. This course, unlike others, pushed me to think and answer quiz questions. It also gave multiple examples to know about how the content taught actually works in real life. I would say it's worth the time spent.

By Nelson R

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Apr 6, 2021

was truly interesting to see how customer analytics is applied to business today especially using data at individual customer level to predict behavior, optimize revenues and finally take concrete steps to improve design, delivery, profits.

By ABHISHEK P

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Mar 23, 2021

The explanation of concepts by the faculty is very lucid, simple with very relevant examples that make it easy for people in business to relate and understand. I am now convinced that learning statistics need not be a boring episode. Thanks.

By Bea J L

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Aug 25, 2020

Thank you so much! This course is extremely great in learning Customer. It's mind blowing that made me think I'm ignorant after all these years. Again, I highly recommend this course to someone whose interested on knowing your customer more.

By Chirantan B

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Apr 17, 2017

Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.

By Ujjwal K

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Dec 27, 2019

I truly felt the gist of customer analytics in business organizations after undergoing this course. The skills I acquired are much needed to tackle any analytics based problem and it helps in developing a pragmatic mindset for the subject.

By Prajwol T

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Dec 27, 2022

The practical applications of data analytics that this course teaches in regards to marketing is amazing. Got a lot of perspective on what kinds of data companies are using and how what kinds of decisions they are making with predictions.

By ROHIT J

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Apr 29, 2020

Excellent course structure with well renowned professor from the Wharton college. I imbibed everything from this course in the best possible manner. I thanks all the professors to delivered their best input and I am very grateful to them.

By amit s

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Dec 1, 2019

Perfect course for those who want to explore the use of data for prediction of future which will help in optimization and finally in decision making. All five weeks were full of learning and examples add value to the theoretical concepts.

By Jelena H

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Feb 26, 2018

Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.

By ALEXANDER B

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Nov 30, 2021

Un espectacular curso, sobre el cual aprendi a observar mejor los datos que tenemos, y a recolectar mejores datos, como predecir y aumentar las ganancias, me gustaría seguir de la mano de excelente docentes como los que dictaron el curso

By TJ N

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Nov 22, 2016

Great general overview of Customer Analytics. Techniques and examples are very relevant. Issues with not having options to download the video and transcribe of Week 3-5 for studying offline (Week 2 seems to have the options available).

By Bassam H

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Feb 16, 2022

I highly recommend it, Extremely well organized and speakers are veterans in their field. Comprehensive and of great value, definitley a must take for any one interested in any aspect of business analytics. must allow one hour per day.

By APURVA B

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May 12, 2021

I am taking this course in 2021 and there is a line in the last chapter Applications "by 2020, there will be more video content consumed on Netflix than any other provider" it just blew my mind! :) Thank you for providing this course.

By Jose C

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Mar 9, 2020

Me pareció excelente, y una introducción a un tema amplio e interesante, las lecturas y cursos fueron fáciles de seguir y bastante productivos. Me hubiera gustado hacer algunos modelos predictivos como ejercicio y más ejemplos reales.

By Javier S

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Oct 9, 2017

I really enjoyed this course. I learned a lot of things that I am able to put in practice at work. In addition, the new knowledge is allowing me to think differently about problems and how to effectively leverage data to resolve them.

By Adjay

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Jan 19, 2021

I am looking to move into the Business Analytics domain and this is simply an amazing introduction. Prof. Fader sets up the tone for the course with his time, do not miss his additional content, they will be worth every second spent.

By Rahul

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Oct 23, 2019

I got great insights and practical knowledge by completing the course. The professors taught this course in a simple yet effective language. They've put in a lot of effort right from preparing material till delivering it! Kudos team!

By Ankit P

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Jun 11, 2017

Very structured course with excellent walk through the field of customer analytics. Lots of real life problem solving along with the theory behind it. This course will surely give a good insight and foundation to customer analytics.