the couse gave me really great insights regarding market research and customer analytics. the application part of the course was the most fullfilling content.

It would be nice to have another course with more technical analysis tools and exercises from real life where you had to do some analysis to submit an answer.

I recommend this course highly, material given is engaging and challenging. More additional readings will definitely benefit folks who are taking this course.

Thank you very much for all the insightful information. I will definitely be able to apply my newly learned skills to improving the marketing of my business.

As an engineer in a sales executive role, I throughly enjoyed the course having no data mining expertise. Every business executive should take these courses.

I thoroughly enjoyed this course. It was very informative and gave me key insight on how the proper collection of data can be used to optimize your business.

Awesome course!!! I was introduced, to so many different concepts that I had no prior knowledge of, now I can look at many things now with a new perspective.

It is very use full course for customer data Analyse and set out product and make good margin at future prediction for our business how to grow our business

This course was beyond my expectations . The content was bang on and the types of examples used for analyzing customer service were up to date and relevant

Great course! Very interesting course content opens the perspective for many counterintuitive situations where data may be used to solve corporate problems

This course is really good. Topics are related to this course are really well explained.It would be better if we have some practical related to this field.

It's a fantastic, eye opening course. I learned a lot in the space of just 5 weeks. Thanks to the Wharton School of Business for the wonderful opportunity.

The course has an interesting rhythm from the first week. I think it's a good place to start understanding the data and tools needed for customer analysis.

Excellent overview to get you the basics of customer analytics. Does not cover the mathematics or formulas for the models. Very good to get your feet wet.

Customer Analytics course is very helpful if you want to learn about analyzing the problem, how to solved the issue by using of Customer Analytics course.

the real applications are very interesting. Never knew how companies like Google and supermarkets can utilize analytics in such a way to generate profit.

Excellent overview of customer analytics. This course makes sure you understand the importance of customer analytics and what is required to do the same.

This course was a great deep dive in customer analytics concepts and applications. Highly recommended for marketers and business leaders in any industry.

pretty nice class for learning the business analytics, this is the course that teach you what BA is, and how u can improve ur skills in it in the future

Very helpful in terms of clarity of content and appropriate testing methodology. Superb instructors with amazing lecture delivery throughout the course.

Fast paced and informative. It was great to see how marketing use data, statistics, and the R programming language to make actionable business insights.

Very impressive course setup in a systematic way which make to understand those even who doesn't have any prior knowledge of analytics. Thanks for your

It was optimal enough with a lot of exploratory and descriptive data explored over causality with high prediction to lower churn rates of application.

Thanks for a wonderful experience. Please make the quizzes answers more about research or the handouts and less about speaker opinion interpretation.

this was a very good course...impressed by the way Prof. Peter Fader talked about the topics...looking forward to take more courses offered by wharton