This is a good start for me that is just entering into the field of business analytics. It make me want to learn more and probably consider a career switch if it comes my way.

Great insights on the collision course of technology and managerial sciences with real-world practical examples for a complete picture of the progress made and we are heading.

Thank you so much! This course is my first course what I have done!!! The content is really interesting and useful! And I so much love professor's passion about Customer Data!

It will give you the ability to converse, to imagine, and to know what should someone do in the era of Big Data. It won't give you the technical ability to implement it though

How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch

After this course, I came to know that there are so many small-small aspects that customer analytics comprises of. Thank you for covering every minute details in this course

Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.

I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.

Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.

This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.

Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.

Really good course to start with.

Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.

I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.

I took a a course "Analytical approach to marketing decisions at my university and the instructor recommended this course. One of the best courses I have taken so far.

Great course. One thing I love and value are challenges. The quizzes are very challenging and really make you re-watch videos/ re-read the handouts. Very useful course.

Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.

this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.

This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures

Superior quality content and professors (as expected from Wharton).

There are some questions which I have failed to crack and would love to have someone address them.

Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.

Excellent instructor and material provided to support the Course.

Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.

Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.

It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.

Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendía perfectamente.

Learned a lot about the practice done by top companies which have access to various data about customer purchase behaviour, how they collect it and how they use it.