It is a inspiring course where people get some ideas on where to start on analytics in marketing. The idea provided in the course is also interesting. Good for those who are new to marketing with analytics. Upon completion, I would like to get some statistics courses to bring my ideas into real testable experiments. Besides, the session introducing the study on measure corporate value with their customer values is also inspiring. I do love this course! Thanks!

A great course. I was hoping to get a deeper dive by working on some case studies where I get to estimate CLV and customer using some statistical models and make some recommendations. Perhaps this will be part of the capstone project. I see a lot of value in using this to do intangible asset valuations such as customer bases. Using CLV analysis may enable me to ascribe a value to existing customer bases of an acquisition target and also estimating possible churns of these customers. Such analysis can be useful when planning the integration of the acquisition target and also for purchase price allocations where the purchase price is allocated to good will, intangible assets and tangible assets in the financial statements

I love this course. This course provided an overview of the field of analytics and I learned how to make informed business decisions.

Excellent course for someone new in Business Analytics

Great course! I am the general manager of a small manufacture firm, it gave me insight to things I can do to improve in my work. I already did the RFM to my clients, so we can manage are resources to our clients base in the revenue that each of them give us.

This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.

Rajesh

This is my first Course in Business Analytic . The course content is very Good and I enjoyed a lot and gained full satisfaction.

This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.

Very insightful and interesting

It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!

Terrific

Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...

All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.

Loved it! All the professors were great. Loved the examples and real world applications!

very mind expanding!

great class. definitely worth taking.

A valuable course .

What a wonderful course!

It tries to explains in the simplest form for you to understand

Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!

Great teachers, interesting content.

Interesting material taught by a seasoned faculty. Tests may have emphasized rote learning more than comprehension, however format of the course compensated by being designed for material absorption and further reading.

It's really a nice course which is being taught in a very efficient and interactive way.

I have had so much fun exploring the customer analytical side of the purchasing process and it has given me some great insight in how to objectively view store designs, to better obtain whom their largest target market is.

its and excellent course..with a good flow of how things work and what are the application....