Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
By Carlos E•
Oct 07, 2019
The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.
By Karim V•
Jun 23, 2017
Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.
By Varun s•
Apr 23, 2017
Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...
By Fai C•
May 26, 2017
It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!
Mar 02, 2016
Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.
By Olakunle Y•
May 23, 2018
Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.
By Pan W•
Oct 18, 2017
Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.
By Daniel M•
Jul 21, 2018
Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!
By C P P•
Jul 19, 2019
Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.
By srinivas b•
Oct 25, 2017
This is well developed course that gives insights into the customer behavior and buying patterns and life time value.
By Carlos M•
Apr 15, 2017
I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.
By Michael F•
Sep 21, 2016
Great course - the professors work through it at a good pace and clearly have a strong understanding of the material.
By Thiago Z S•
Jan 20, 2019
A very good course,with great professors and nice examples to help understand the things we learn during the course.
Sep 30, 2018
Best Basic level course if one wants to understand how marketing is done using the current data analytics practices.
By Raden A F S•
Oct 24, 2017
Kinda hard in week 3. Need to give more explanation about how customers is categorically valuable based on their CLV
By Alejandro O•
Aug 04, 2017
Excellent Course, the tools and topic showed here gives a good perspective on how to start analysis on you own custo
By Mohamed A•
May 24, 2017
I liked how the course is arranged, the information concentration, vivid examples and real life examples. Well done.
By Parikshit S•
Feb 23, 2017
Excellent course for giving an idea how customer analytics is being used. Some hands on practice would have helped.
By Anish G•
Jan 20, 2017
It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.
By Miteshkumar P•
Sep 18, 2016
Great course and perspective to utilize analytics for customers.
Some more models and example would have have helped.
By akkash k•
Mar 04, 2016
I got to know the customer level analysis. And how organization starting to predict customer level from store level.
By Rubina G•
Jan 04, 2018
Everyone in any business needs to do this course. It shines a light on how deeply data can affect business success.
By Zi Y•
Oct 17, 2015
Learned a lot. Great fundamental course for students who wanna know marketing and customer analytics or strategies.
By Amit K D•
Dec 19, 2019
It's too much important of management student as well as business men.This very important course and very helpful.
By Deepak D•
May 10, 2018
Thank you Coursera and Wharton Online for provide such amazing Course and Content for learning Business Analytics.