Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,046 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filter by:

151 - 175 of 2,369 Reviews for Customer Analytics

By Deepak K

Oct 10, 2015

By Adnan H N

Jun 28, 2020

By Stacia S

Mar 25, 2018

By Saptarshi D

May 13, 2018

By Himanshu A V

Jul 24, 2018

By Farhan A

May 15, 2021

By Sunny G

Apr 22, 2017

By Akashi S

Apr 2, 2020

By Shariq l

Jul 2, 2020

By kaitlyn a

Feb 18, 2019

By Rangga I

Mar 17, 2019

By Philipus Y

Jun 6, 2018

By Abbos-Ali

Jan 23, 2018

By Nirupama P V

Oct 5, 2020

By Eleonora G

Apr 2, 2017

By Linda A

Feb 18, 2022

By Samriddha P

Jun 12, 2020

By Prashanth R

Jun 13, 2018

By Nyasha G

Oct 20, 2020

By Adhistya F

Nov 21, 2019

By Samer T

Jun 30, 2020

By Pennyhsu

Mar 17, 2018

By Niharika J B

Sep 4, 2017

By Prateek A

Dec 8, 2016

By Edmund V

Feb 27, 2019