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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,309 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2226 - 2250 of 2,413 Reviews for Customer Analytics

By Konark P

May 10, 2020

Most of the content in very basics of economics and analytics. Week 3 has good information but again it is all theory.

By venugopalreddy m

Aug 18, 2020

This course is very helpful for to who want to start from a basic level. In some videos, The voice is not audible.

By Dm s

Apr 2, 2020

It has good content but there should be more practical ways or a live project to explain the things and techniques

By Md. S B

May 2, 2019

Good knowing about the Customer in basics . Was expecting to have more real life scenarios to be explained though.

By Nikita B

Nov 1, 2016

Good in theoretical aspects....should include some practical orientation to impart more value through this course.

By Subramanian M S

Oct 5, 2015

Fairly basic and theoretical. More applied customer analytics assignments would make the course worth one's while

By Aleksandr B

May 23, 2022

It's ok for those who need this technical skills. But it's a lot of information, that I would probably not use

By subhan

Feb 18, 2020

That is a good course only for beginners. Actually do not expect to learn profoundly about customer analytics

By Piyush S

Nov 23, 2019

The course gives only a basic idea. Some assignments capture the depth but those things are not explained.

By Jessica N M P

Oct 9, 2018

Useful but it would have been nice to have worked through the math or worked through a relatable example


Feb 5, 2020

The course have informatión, examples and other text so ancient. Tue course is not update to our days.

By Serene T S H

Apr 1, 2016

This course is overall good for general knowledge. Would prefer more depth in terms of content touched.

By Dilip D P

Aug 8, 2016

I expected a more in depth understanding of the course like learning the mathematical modes described

By Arnab G

Nov 10, 2015

Quizzes are worded in a very round about manner, making passing them a test of the English language!

By prashant b

May 25, 2020

It is good so far but need share the written case studies which was shared during the presentation.

By Meng Q

Mar 26, 2020

This course is more like an overview instead of a detailed in-depth course. But very inspirational.

By Leandro R H

Feb 7, 2016

The class should provide further reading to develop advanced topics. It's just a general overview.

By Javier J

Sep 16, 2020

A lot of Profs self-promotion with little substance, no math and an just guessing on the quizzes.

By Gopalji T

Oct 7, 2019

Should have more technical analysis level details to perform some analysis and check the outcome

By Ruben S

Nov 12, 2015

Although it is quite basic, it is a good starting point for someone new in Customer Analytics

By Akshay B

Dec 25, 2017

It is a good course about the usage and the application of Analytics in real world problems.

By Daniel P

Sep 18, 2015


too much talk about the same thing. Online courses must be faster, in my opinion...

By Andrei M

May 5, 2020

Teach what your exam - exam what you teach. Week 3 is especially horrible in this term :(

By Febiana N R

Mar 8, 2020

Week 3 are hard to understand and it is like built for someone with marketing background

By Pallavi G

Jan 28, 2017

Great learning experience, although it could be more practical from the very beginning.