Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
By Hervé M•
Great insights into the purpose of marketing within an organization. Coming from an R&D background, I never really understood how marketing worked, other than thinking it was synonymous with advertising. This was a really great course!
By Yash M•
The professors explained and elaborated every thing related to subject very clearly and briefly. I liked the course very much and will definately refer to my friends. I from the depth of my heart appreciate the efforts of the lecturers
By Rafiq Z•
I love the fact that you can download the lectures and also that you provide the text so you can read it while professor is talking. Also the fact that professor stays on screen the entire time makes you feel more like the class room.
By Abhishek B•
Prof. Fader is a genius. His interpretation and composition of the markets and his explanations are simple, precise and accurate.
His interpretation of Customer centric approach will sure help me in my thinking and growth in my company.
By Elizabeth C•
Working in Retail Management I was pleasantly familiar with many of the core concepts of this course but was able to expand my knowledge in a way that had me think differently in customer acquisition and pricing strategies! Very nice!
By Atharva B•
Amazing Course !!! It covers the basics of marketing and how any company should approach while positioning their brand in open market, Also course covers the changing methodology of operations from product centric to customer centric.
By Stella O•
Thank you for making this course free.The lecturers were detailed and straight to the point,made learning interesting, i was particularly impressed with their ability to relate their points to real businesses with practical examples.
By SANJAY K D•
THE LECTURE IS TRULY HELPFUL IN UNDERSTANDING THE BASIC OF MARKETING. GOOD OPPORTUNITY TO IMPROVE THE KNOWLEDGE ABOUT BRAND MARKETING. IT CAN ALSO BE USED IN THE REAL LIFE APPLICATION OR WORKING AS SALES ASSOCIATE IN ANY ORGANIZATION.
By Vikrant C•
The course was really good and helped in understanding several marketing analytics concepts like calculating Customer lifetime value, lift in sales and many such concepts which will help someone wanting to work in marketing strategy.
By Lauma S•
An excellent course. I learned a lot and it was very interesting. All the marketing concepts are clear and well explained. Professors are great!!! It was nice time sudying for this marketing course while gaining a lot of information.
By Gerrit K•
This was a fantastic introductory course. I learned a lot of new and interesting concepts, as well as understanding some of which I had only had 'dangerous half-knowledge' as the Germans say.
Thanks a lot to the team and to coursera!
By Ana S A•
The best course for people who want to learn and really understand all aspects and concepts of marketing. Covers everything amazingly and all three professors are incredible. I adored this course and really recommend it to everyone
By Akshatha K•
I was a complete newbie to marketing. This course helped me understand the concepts and various strategies with interesting real world examples which helped me relate better. I enjoyed learning from the experienced faculty as well.
By Dwayne S•
The strategies and initiatives delivered by this course were uniquely designed to help with the practical application of marketing. They presented everyday challenges with fitting solutions that can bring about practical success.
By Liu C•
Professional and easy-going course design for non-business background students. Highly recommended to the person who want to equip with the foundation of business knowledge and alter their career path toward business management.
By Manish R•
It has indeed been a very comfortable learning experience, everything in the course material has been very helpful to gain fundamental insights into the world of marketing. Thank you UPenn for the amazing learning experience :)
By Giuseppe M•
Insightful, comprehensive and thorough overview delving into the marketing world. The way this programme is structured, along with the reading and video lecture support, facilitates learning at ones own pace. Just wonderful!
By Leonor E d P•
Includes the basic concepts of marketing but also the right amount of depth to learn way more than basics. Very didactic and gives tons of examples to understand more. A course that's very well structured and great professors!
By SAGAR P K•
The coures is really good. My concepts of marketing are pretty much clear. Aspecially regarding brand and customer acquisition and how to position a brand. Thank you so much for giving me appournity to learn from this course.
By Agnes K•
It's a good course and easy to understand especially for the beginner like me who don't have any background about businesses. Thank you so much University of Pennsylvania and Coursera for make this course happen in Indonesia.
By Amina B•
I found this course very easy to follow, and with no prior knowledge of marketing I thought it was quite easy to understand all the concepts explained in this course. I would definitely recommend it to beginners like myself.
By Banu D K•
I am so glad that Wharton offers such an opportunity worldwide. This course strengthened my marketing skills by giving me a different perspective. This will be very helpful developing my research thesis. Thank you, Coursera!
By Harsheel S•
This is a fantastic course and covers a lot of material from ground up - you do not need any background to understand the concepts thought. The videos are self-sufficient to understand the concepts. Clear, lucid explanation.
By Reynaldo B J J•
A great marketing course for beginners and for those who want to refresh or straighten their understanding of the foundation of marketing. I love all the professors here.
I just hope that case studies could be updated ;-)
By Bhargava B•
Excellent lectures especially by Prof Kahn
Business Foundations Specialization is a must have knowledge for all marketing professionals and Wharton is the best place.
Fantastic lectures and meaningful examples/ case study.