Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
Dec 11, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
By Noor A•
Apr 11, 2020
Excellent Course! There are so many new things like Customer Centircity, Pricing in a Brand, Brand Positioning, Price Elasticity. It is a really challenging course that will stretch your thinking, at least if you attempt in under 2 weeks, like I did
By Vatsal S•
May 20, 2016
Really impressed with the conceptual clarity and the overall pedagogy of this course. This is a perfect prerequisite course before one starts off his MBA. Thank you faculty of Wharton for this quality learning experience.
New Delhi, India
By Katy S•
Feb 25, 2016
This course was very helpful at explaining what the different approaches a business can take. The professors were also very efficient and made it so the course easy to follow. I am now trying to take this knowledge and apply it to my small business.
By Sarah B•
Feb 18, 2016
Really a great introductory course. There is a high level of professionalism and I find the speakers to be very credible. I'm very eager to take more Marketing courses from Wharton especially on topics such as B2B marketing and industrial marketing.
By Angela G•
Nov 09, 2019
I found the information given in this course easy to understand and apply. Some of the course material could be updated, but the general principals are there and still relevant today. I look forward to taking additional courses by these professors.
By Devesh R•
Sep 09, 2019
It is very good for beginners to gain insights about marketing. It really helps in understanding the tactics that one needs to incur to climb up the corporate ladder in marketing. Great work by all the three professors. Appreciate it! Thanks a lot!
By Aaditya K Y•
Jun 24, 2020
Everyone should do this course even if you don't want to be in business. By taking this course you will not only gain marketing skills but also become better as a customer. You will be able to see what techniques businesses are using around you.
By Dennis F L•
Apr 29, 2020
I must say this course has broadened my scope of thinking and approach to marketing. Marketing is evolving and hence you need to aquire new ideas to meet the high demands of recruiters and expand yourself. I'm grateful to have this at this time.
By Arnold F•
Aug 28, 2019
Recommend this course to individuals attempting to gain a better conceptual understanding of Business. I really enjoyed the lectures and content taught throughout the weeks which provided a unique insight into the different aspects of business.
By Supriya K•
Sep 16, 2017
Loved it ... almost through with the course and have found it to be a trove of key concepts and theories. In particular, each of the professors in this course were top notch and a treat to learn from. Thank you Coursera for making this possible.
By Carlos Z R•
Jan 07, 2020
It is an excellent course! The instructors prepared with the high quality that distinguishes the University of Pennsylvania. Enriched with many readings, recommendations and videos. A lot of experience available to everyone. Highly recommended.
By keshav k p•
Apr 28, 2020
it's a great course to know how the market structure works. as being from engineering background it was quiet interesting to learn about different marketing strategy. and I'd just like to thank to all the professors for their amazing insights.
By Laura D•
May 22, 2016
Concise course covering core topics, with a good mix of fun applied psychology and drier business theory. All three professors are clear, engaging, and watchable. Excellent course and I look forward to taking part in Wharton's other offerings!
By Sahar B R•
Jun 15, 2019
Thank you Coursera for this big opportunity. The course helped me in my first steps in Marketing, especially understanding the fundamentals and the theory behind, and now I am advancing more confidently asthe Marketing Manager of my startup.
By Oscar E S•
Jul 23, 2018
Great updated view in the Marketing field, applicable to big corporations and smaller start-ups getting into the market. It was clear to me that most of the marketing aspects of a business where covered with mastery and great communication.
By Anurag S•
Nov 13, 2016
The content is top notch, though mostly focussed on examples from the modern IT or eCommerce companies. Content is also a subset of a more comprehensive set of lectures, but all of it is very good as expected from a B-school of this caliber.
By NUERXIATIJIANG X•
Apr 03, 2020
I really enjoy this course, I had the same courses two years back in my school but the professor did not explain some content very well, with this one offered by Wharton, the quality is very high and you can learn a lot through this course.
By Ahmed A A•
Mar 14, 2019
awesome course , I really learned a lot from this course and gained so many skills in marketing.
Moreover it allowed me to understand the concept of marketing and how the STP is being obtained.
Thank you so much for this outstanding course !
By Priyank G•
Jan 14, 2017
The course introduced me to the world of Marketing and made a base for me to rely on whether talking to anyone knowledgeable in the field of marketing. To whoever looking to learn basics of brand management, I would recommend this course.
By Alex M•
Dec 30, 2017
A great introduction course, it covers a lot of concepts in an easy-to-access fashion. This perhaps makes the structure loose, but on the positive the courses are memorable, and very relevant in the context of the Wharton specialisation.
Sep 17, 2017
This course is really amazing, and I learn a lot of interesting case during this period. I will highly recommend my friends to take this course. In addition, I hope the professors could add more reading material to extend the knowledge.
By Hervé M•
Jun 22, 2020
Great insights into the purpose of marketing within an organization. Coming from an R&D background, I never really understood how marketing worked, other than thinking it was synonymous with advertising. This was a really great course!
By Yash M•
Jun 07, 2017
The professors explained and elaborated every thing related to subject very clearly and briefly. I liked the course very much and will definately refer to my friends. I from the depth of my heart appreciate the efforts of the lecturers
By Rafiq Z•
Apr 10, 2017
I love the fact that you can download the lectures and also that you provide the text so you can read it while professor is talking. Also the fact that professor stays on screen the entire time makes you feel more like the class room.
By Abhishek B•
Feb 14, 2017
Prof. Fader is a genius. His interpretation and composition of the markets and his explanations are simple, precise and accurate.
His interpretation of Customer centric approach will sure help me in my thinking and growth in my company.