Join LAMZ as your instructor to learn how to use AI to build a content strategy that actually connects with your audience. In this course, you'll master how to research, plan, and organize content ideas using ChatGPT. By the end, you'll be able to define your niche, deeply understand your audience, and create content that solves real problems—all with the help of AI.



Using AI & ChatGPT for Content: Research & Planning
This course is part of ChatGPT for Content Creation and Planning Specialization

Instructor: Skillshare
Access provided by BEI Center for Career Transformation
Skills you'll gain
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3 assignments
August 2025
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There are 3 modules in this course
Start your journey into AI-assisted content creation by exploring the course goals and ChatGPT's foundational role. You'll begin using AI to uncover content topics that resonate with your audience.
What's included
3 videos1 reading1 assignment1 discussion prompt
This module guides you through audience research using AI. You’ll craft detailed personas and identify key challenges, laying the foundation for focused and effective content.
What's included
3 videos1 assignment1 discussion prompt
With your research complete, you'll learn how to apply storytelling techniques and use AI to develop content ideas that solve real problems for your audience.
What's included
2 videos1 assignment1 peer review1 discussion prompt
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