Welcome to our transformative course designed to guide small business owners and entrepreneurs through the rapidly evolving landscape of Artificial Intelligence (AI). In this journey, you will develop a comprehensive understanding of AI's history, its evolution, and the myriad ways it is revolutionizing small business industries to foster growth and enhance productivity. By delving into the practical applications of predictive AI models, you'll learn how to leverage your business data for informed decision-making, accurate forecasting, and improving customer experiences.
AI Empowerment for Small Businesses
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Learn how to harness predictive and AI to forecast demand and understand customer behavior by leveraging the data they collect.
Learn how to harness generative AI to to design products and services, create social media and marketing content, and improve customer service.
Skills you'll gain
- Artificial Intelligence
- Personally Identifiable Information
- AI Product Strategy
- Law, Regulation, and Compliance
- Forecasting
- Data Governance
- Case Studies
- Program Implementation
- Governance
- Business Process Automation
- Business Planning
- Predictive Analytics
- Responsible AI
- Business Ethics
- Data Ethics
- Small Business Accounting
- Customer Service
- Generative AI
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
There are 6 modules in this course
In this first module, we will introduce you to the course and the objectives. You'll have the the opportunity to connect with your peers and get familiar with the Coursera platform and support resources. Also, we will provide a brief history of the development of AI and the types of business problems AI can help solve.
What's included
4 videos8 readings5 assignments2 discussion prompts
In this module, we focus specifically on AI techniques that can be used by businesses for predictive analysis. Small businesses can use predictive analysis to forecast demand and understand customer behavior by leveraging the data they collect.
What's included
4 videos5 readings5 assignments1 discussion prompt
In this module, we focus on the newest development in AI - Generative AI. Small businesses can use Generative AI to design products and services, create content for social media and other marketing campaigns, and improve customer service.
What's included
3 videos4 readings4 assignments1 discussion prompt
In this module, we discuss the ethical and moral dilemmas of using AI. We provide a guide for small businesses to manage risks with AI.
What's included
5 videos6 readings6 assignments1 discussion prompt
This module discusses several cases where small businesses can benefit from using AI. These cases come directly from interviews with small business owners.
What's included
12 videos8 readings2 assignments1 peer review1 discussion prompt
In this module we will bring together everything you've learned about AI, its role in small businesses, and the case solutions you've studied to craft an AI implementation plan for your own real or hypothetical business.
What's included
1 reading1 assignment
Instructors
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Why people choose Coursera for their career
Felipe M.
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"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
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University of Illinois Urbana-Champaign
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.