By the end of this course, learners will be able to define the foundations of Customer Relationship Management (CRM), analyze customer lifecycle stages, differentiate between acquisition and retention strategies, classify customer portfolios, design value-driven experiences, and implement operational CRM tools to optimize sales, marketing, and service performance.
CRM: Analyze, Apply & Optimize Customer Success
CRM: Analyze, Apply & Optimize Customer Success
This course is part of Customer-Centric CRM Strategy and Management Specialization
Instructor: EDUCBA
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
18 reviews
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you'll gain
- Customer Analysis
- Automation
- Brand Loyalty
- Customer Relationship Building
- Customer Retention
- Customer experience strategy (CX)
- Customer Success Management
- Customer Relationship Management
- Portfolio Management
- Customer Acquisition Management
- Customer experience improvement
- Data-Driven Marketing
- Customer Insights
- Marketing Automation
- Value Propositions
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
12 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Customer-Centric CRM Strategy and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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Showing 3 of 18
AW
Reviewed on Dec 7, 2025
I secured a promotion after presenting the CRM optimization plan I developed during this course. It works wonders!
BB
Reviewed on Dec 5, 2025
Transformed my team's understanding of customer success optimization. Highly recommended for managers.
CB
Reviewed on Dec 9, 2025
Learned to apply advanced CRM features for personalized customer journeys. The personalization module was particularly insightful.
