Launch & Optimize Multi-Channel Ad Campaigns

This course is part of Digital Campaign Management & Optimization Specialization

Instructor: John Whitworth

Access provided by ExxonMobil

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Consistent UTM tracking and campaign structure are foundational to meaningful performance analysis across multiple advertising platforms.
Data-driven budget allocation decisions require systematic comparison of key performance indicators like CPA and ROAS across channels.
Multi-channel advertising success depends on coordinated execution, accurate measurement, and continuous optimization based on performance insights.
Effective campaign management involves both front-end setup excellence and back-end analytical rigor to maximize return on advertising spend.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Digital Campaign Management & Optimization Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Ready to turn scattered advertising efforts into a coordinated campaign machine? This Short Course was created to help digital marketing professionals accomplish measurable, multi-platform advertising success.

By completing this course, you'll be able to confidently execute campaigns across Meta and Google Ads platforms with proper UTM tracking, analyze real performance data to identify winning channels, and present compelling budget reallocation recommendations that maximize your advertising ROI. By the end of this course, you will be able to: Apply campaign management principles to execute and track multi-channel digital advertising initiatives Evaluate advertising performance to recommend budget reallocation This course is unique because it bridges the gap between campaign setup theory and real-world execution, giving you hands-on experience with the actual tools and processes you'll use daily in digital marketing roles. To be successful in this project, you should have a background in basic digital marketing concepts and familiarity with online advertising platforms.

Learners will master the foundational elements of multi-channel campaign management by understanding strategic principles, implementing proper tracking systems, and executing coordinated campaigns across Meta and Google Ads platforms.

What's included

3 videos2 assignments

Learners will master performance analysis techniques by understanding key metrics, systematically evaluating multi-channel campaign data, and developing data-driven budget reallocation recommendations that maximize advertising ROI.