Optimize Growth: Map and Evaluate ROI is a beginner-level course designed for aspiring business analysts, marketers, and strategists who want to master the foundational skills of driving and measuring business growth. This course will equip you to move beyond ideas and build compelling, data-backed business cases. You will learn to apply the Ansoff Matrix, a powerful strategic framework, to systematically identify and map potential growth opportunities, from market penetration to diversification.
Optimize Growth: Map and Evaluate ROI
Optimize Growth: Map and Evaluate ROI
This course is part of Marketing Analysis and KPIs Specialization
Instructor: LearningMate
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Map growth with the Ansoff Matrix and evaluate campaign ROI and KPIs to make data-informed business decisions.
Skills you'll gain
- Product Development
- Growth Strategies
- Variance Analysis
- Return On Investment
- Marketing Effectiveness
- Data-Driven Decision-Making
- Business Development
- Performance Analysis
- Revenue Forecasting
- Business Strategy
- Market Opportunities
- Key Performance Indicators (KPIs)
- Gap Analysis
- Performance Measurement
- Business Planning
- Skills section collapsed. Showing 8 of 15 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
February 2026
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing Analysis and KPIs Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
In this module, you will learn how to move from abstract ideas to a structured growth plan. We will introduce the Ansoff Matrix, a powerful framework for identifying four key growth pathways. You will learn to classify strategic initiatives like NVIDIA's pivot to AI and then apply this framework to a business scenario. You will also learn how to attach numbers to your strategy by performing sensitivity analysis to forecast potential revenue, a critical skill for gaining stakeholder buy-in.
What's included
2 videos2 readings2 assignments
In this module, you will learn how to measure what matters. We will cover how to evaluate the effectiveness of a campaign by comparing actual results to your initial targets. You will learn to calculate ROI, analyze key performance indicators (KPIs), and, most importantly, uncover the "why" behind the numbers by identifying variance drivers. This module will empower you to create reports that not only show what happened but also provide clear, data-driven recommendations for what to do next.
What's included
2 videos1 reading2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
164 Courses 9,184 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.