Visualize and Chart Marketing Data Fast

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: John Whitworth

Access provided by ExxonMobil

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

BI tools are essential infrastructure for modern marketing analytics, providing scalable alternatives to basic spreadsheet applications.
Visual data representation accelerates insight discovery and stakeholder communication more effectively than raw data tables.
Foundational chart creation skills transfer across multiple BI platforms, making initial tool mastery a gateway to advanced analytics capabilities.
Data connection and basic visualization workflows follow consistent patterns regardless of specific tool selection.

Skills you'll gain

Performance Reporting
IBM Cognos Analytics
Power BI
Dashboard
Grafana
Data Visualization Software
Data Presentation
Campaign Management
Splunk
Business Intelligence
Data Integration
Tableau Software
Marketing Analytics
Skills section collapsed. Showing 11 of 13 skills.

Details to know

Shareable certificate

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Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform raw marketing data into powerful visual insights that drive decision-making. This Short Course was created to help digital marketing professionals accomplish rapid data visualization and chart creation for campaign analysis and performance reporting.

By completing this course, you'll be able to identify industry-standard Business Intelligence tools and immediately start creating meaningful charts from your marketing data sources, enabling you to communicate findings effectively and make data-driven marketing decisions the very next day. By the end of this course, you will be able to: Recognize common Business Intelligence (BI) tools used for data analysis Apply data visualization tool functions to connect a data source and create a basic chart This course is unique because it focuses on speed and practical application – you'll move from concept to creation in just 90 minutes, building foundational skills that scale across multiple BI platforms. To be successful in this project, you should have a background in basic spreadsheet applications and digital marketing concepts.

Learners will develop foundational awareness of industry-standard BI tools used in marketing analytics and understand their core capabilities for transforming marketing data into visual insights.

What's included

2 videos2 readings2 assignments

2 videos Total 9 minutes

Why Marketing Teams Choose BI Tools Over Spreadsheets 3 minutes
Core BI Platforms for Marketing Analytics 6 minutes

2 readings Total 15 minutes

BI Tool Selection Guide for Marketing Teams 8 minutes
How to Recognize Common Business Intelligence (BI) Tools in Marketing Environments 7 minutes

2 assignments Total 23 minutes

BI Tool Recognition Practice Assignment 20 minutes
BI Platform Recognition Knowledge Check 3 minutes

Learners will gain hands-on experience connecting data sources and creating functional bar charts using professional BI tools, demonstrating practical skills needed for marketing dashboard creation and performance reporting.