Learn how to develop a focused Instagram content strategy that aligns your business goals with your audience’s interests. This course covers essential concepts like defining your niche, identifying content pillars, and planning posts using a strategic calendar. You’ll explore platform best practices, analyze audience and competitor insights, and apply your learning by drafting a real content strategy using a provided template. Through expert insights, guided walkthroughs, and hands-on practice, you’ll gain the skills to drive consistent growth on Instagram.

Instagram Strategy: Effective Content

Recommended experience
What you'll learn
Develop effective content strategies for Instagram success
Skills you'll gain
- Scheduling
- Social Media Strategy
- Competitive Analysis
- Content Creation
- Target Audience
- Social Media Content
- Brand Strategy
- Content Strategy
- Content Performance Analysis
- Social Media Marketing
- Skills section collapsed. Showing 10 of 11 skills.
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There is 1 module in this course
Learn how to develop a focused Instagram content strategy that aligns your business goals with your audience’s interests. This lesson covers essential concepts like defining your niche, identifying content pillars, and planning posts using a strategic calendar. You’ll explore platform best practices, analyze audience and competitor insights, and apply your learning by drafting a real content strategy using a provided template. Through expert insights, guided walkthroughs, and hands-on practice, you’ll gain the skills to drive consistent growth on Instagram.
What's included
2 videos2 readings2 assignments
Instructor

Offered by
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Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

