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Back to Customer Centricity as Competitive Advantage - Jagdish Sheth

Learner Reviews & Feedback for Customer Centricity as Competitive Advantage - Jagdish Sheth by Kennesaw State University

4.7
stars
47 ratings

About the Course

This course suggests why companies should be customer centric. Customer centricity provides a number of competitive advantages including revenue growth and cost reduction. The key concept is customer lifetime value (CLV) For example, a typical household spends more than $500,000 over 15 years at nearby grocery stores. Customer centricity is important, but most organizations struggle to implement it properly. This is due to internal operations, processes, and most importantly, cost accounting systems. Since the industrial age, the cost accounting focus has been very product centric, and there needs to be a shift customer centric accounting. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, offers videos, articles, and recommendations from senior industry leaders on how to successfully implement customer centricity....

Top reviews

RL

Oct 21, 2025

Great insights by Mr.Jagdish Sheth and would like to engage in more courses.

EC

Jun 3, 2025

Actually learnt a lot on customer service as great tool to sales and customer retention.

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1 - 12 of 12 Reviews for Customer Centricity as Competitive Advantage - Jagdish Sheth

By Ekwonye B C

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Jun 4, 2025

Actually learnt a lot on customer service as great tool to sales and customer retention.

By Chukwuka F

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Jun 23, 2025

The course takes your mindset deep down on how to mainly maintain a customer.

By Daisy G D

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Jan 22, 2024

I'm grateful for this amazing opportunity!

By Md R

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Jul 9, 2023

An excellent course by prof Sheth.

By Babajide T O

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Jun 26, 2025

Very educative and impactful.

By Steven C

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Jun 26, 2024

Great content and tutor.

By Useni M

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Oct 30, 2025

A very educative course

By Isichei I R

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Jun 26, 2025

It was very insightful

By Sanatan M

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Aug 14, 2025

Very Good.

By Kamalpreet k

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Sep 21, 2024

good

By Okunrintemi S

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Jun 20, 2025

g

By Rogers L

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Oct 22, 2025

Great insights by Mr.Jagdish Sheth and would like to engage in more courses.