Driving Business Success with ChatGPT – Complete Guide

Driving Business Success with ChatGPT – Complete Guide

Instructor: Packt - Course Instructors

Access provided by Emory University

9 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

9 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learn how to use ChatGPT for generating innovative business strategies and ideas.
Discover ways to enhance marketing content creation and social media campaigns using ChatGPT.
Understand how to leverage ChatGPT for efficient customer service management and automation.
Master using ChatGPT to streamline business processes, reduce costs, and scale effectively.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 9 modules in this course

This course features Coursera Coach!

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Unlock the power of ChatGPT to drive your business forward in today’s AI-driven world. This course offers a comprehensive guide on integrating ChatGPT into multiple facets of business, from ideation to strategy development, marketing, customer service, and team building. By utilizing AI, you’ll discover innovative ways to maximize efficiency, streamline operations, and enhance business outcomes across various domains. The journey begins with an exploration of how ChatGPT can spark business ideas and refine strategies. You’ll learn to brainstorm effectively, leverage browsing modes, and refine outputs for maximum impact. As you move forward, the course dives into optimizing marketing efforts through compelling content creation, enhancing customer service with automated bots, and improving sales and lead generation. Each section provides hands-on insights into the practical applications of ChatGPT in real-world business processes. Next, you’ll gain key insights into managing and building stronger teams, improving internal operations, and scaling your business processes. The course concludes with a look at how to measure growth and performance with ChatGPT, ensuring your business continues to thrive as AI technologies evolve. This course is ideal for business owners, managers, and professionals looking to integrate AI into their business operations. No prior AI experience is needed, but familiarity with basic business concepts will be helpful. The course is designed to cater to all levels, from beginners to advanced users, with practical, hands-on learning. By the end of the course, you will be able to harness ChatGPT to generate business strategies, optimize marketing, streamline customer service, improve team building, and measure business growth. You’ll be equipped to leverage AI to make smarter business decisions, boost efficiency, and scale effectively.

In this module, we will introduce the course and explore how ChatGPT can play a critical role in driving business success. We will provide an overview of course objectives, structure, and key outcomes, while outlining who this course is best suited for.

What's included

3 videos1 reading

In this module, we will dive into how ChatGPT can assist in generating and refining business ideas. You will learn how to leverage brainstorming techniques, ChatGPT’s browsing mode, and evaluate strategies to drive business innovation.

What's included

4 videos1 assignment

In this module, we will explore how to leverage ChatGPT in marketing and content creation. You’ll discover how to craft persuasive social media posts, emails, and integrate AI into your content strategy to save time and maximize effectiveness.

What's included

5 videos1 assignment

In this module, we will explore how ChatGPT can be utilized to optimize sales processes. Learn how to identify your ideal customers, craft tailored pitches, and employ AI to increase conversion rates for more successful sales efforts.

What's included

5 videos1 assignment

In this module, we will explore how to revolutionize customer service with ChatGPT. You’ll learn how to create data banks for customer interactions, implement AI bots for seamless service, and improve overall efficiency in handling customer needs.

What's included

4 videos1 assignment

In this module, we will explore how ChatGPT can aid in team-building and recruitment. Learn how to use AI to identify key team needs, find the best candidates, and strengthen your business’s workforce with optimal staffing strategies.

What's included

4 videos1 assignment

In this module, we will focus on using ChatGPT to enhance business processes for greater efficiency. We’ll cover how to improve financial management, meeting planning, and communication to reduce costs and scale business operations effectively.

What's included

5 videos1 assignment

In this module, we will explore strategies for measuring and enhancing business growth with ChatGPT. Learn how to create a prompt database, identify areas where ChatGPT can be integrated, and leverage AI to track and optimize your business performance.

What's included

4 videos1 assignment

In this module, we will summarize the entire course, highlighting key takeaways and discussing the future of AI technologies like ChatGPT in business. You will gain practical insights into integrating AI for optimal success and growth in your business operations.