Transform raw marketing data into actionable insights using Excel's most powerful analytical tools. This course empowers digital marketing professionals to master descriptive analytics fundamentals and leverage pivot tables for comprehensive data summarization. You'll learn to confidently define and calculate measures of central tendency, import marketing datasets from various sources, and create sophisticated pivot tables that reveal hidden patterns in your campaigns. By mastering these essential analytical skills, you'll be equipped to make data-driven decisions that optimize marketing performance, demonstrate ROI to stakeholders, and unlock the full potential of your marketing analytics. This course provides the foundation for advanced marketing analytics work and positions you as a data-savvy marketing professional who can turn numbers into strategic advantage.
Data Analysis with Excel Pivot Tables
Data Analysis with Excel Pivot Tables
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: Hurix Digital
Access provided by Xavier School of Management, XLRI
Recommended experience
What you'll learn
Measures of central tendency provide the foundation for understanding any dataset's key characteristics and form the basis for all advanced analytics
Pivot tables transform raw data into organized summaries that reveal actionable insights otherwise buried in spreadsheet noise.
Proper data preparation and understanding of spreadsheet functionality are essential prerequisites for meaningful marketing analytics.
Small-scale data analysis skills in Excel serve as the gateway to more sophisticated business intelligence and analytics career paths.
Skills you'll gain
- Statistical Methods
- Statistics
- Data-Driven Decision-Making
- Advanced Analytics
- Marketing Effectiveness
- Descriptive Analytics
- Marketing Strategies
- Marketing Analytics
- Data Import/Export
- Spreadsheet Software
- Pivot Tables And Charts
- Descriptive Statistics
- Small Data
- Data Wrangling
- Data Transformation
- Microsoft Excel
- Data Analysis
- Skills section collapsed. Showing 9 of 17 skills.
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January 2026
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There are 2 modules in this course
Learners will master fundamental statistical concepts essential for marketing analytics by understanding and defining mean, median, and mode in professional contexts.
What's included
2 videos1 reading1 assignment
Learners will master Excel's pivot table functionality to transform raw marketing data into organized summaries that reveal actionable insights for data-driven decision making.
What's included
2 videos1 reading3 assignments
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