Learn the video production process for YouTube, from planning and scripting to shooting, editing, and channel optimization. This course teaches you how to create professional-quality videos that capture viewer attention and leverage YouTube's powerful algorithm for maximum reach and engagement.



Creating Engaging Content for YouTube
This course is part of Content Creation for TikTok, YouTube, Instagram, Facebook Professional Certificate

Instructor: Cara Nicole
Access provided by KL University
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June 2025
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There are 4 modules in this course
In this module, you'll build a strong foundation for creating content on YouTube. You'll explore the platform's features, understand how the algorithm works, and learn about the content ecosystem. You'll set up your own optimized channel, navigate YouTube Studio's management tools, and develop your initial content strategy with content pillars. By the end of this module, you'll have a professionally branded channel ready for content creation.
What's included
6 videos7 readings9 assignments2 plugins
This module equips you with the fundamental skills needed to produce high-quality YouTube videos. You'll master the entire video production workflow, from writing compelling scripts to recording and editing professional-looking content. You'll learn accessible production techniques using smartphones and entry-level editing software, allowing you to create engaging content without expensive equipment. By the end of this module, you'll be able to confidently plan, shoot, and edit videos that capture viewer attention.
What's included
6 videos3 readings7 assignments1 plugin
In this module, you'll discover powerful strategies for growing your YouTube audience and fostering community engagement. You'll learn to create sustainable content schedules, produce YouTube Shorts that complement your long-form content, and implement effective live streaming approaches. You'll master techniques for building an active, engaged community around your channel through consistent publishing and strategic audience interaction. By the end of this module, you'll have a comprehensive toolkit for channel growth and audience development.
What's included
4 videos5 readings7 assignments1 plugin
This module teaches you advanced techniques for channel optimization, analytics interpretation, and monetization. You'll learn to analyze performance data to make data-driven content decisions, implement SEO strategies for better discovery, and prepare for channel monetization. The module culminates in a comprehensive final project where you'll create a complete YouTube channel launch package for a fictional bakery, applying all skills you've learned throughout the course. By the end of this module, you'll have both the knowledge and portfolio piece to demonstrate your YouTube content creation expertise.
What's included
3 videos4 readings6 assignments2 plugins
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