This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Brand New Brand
Brand New Brand
This course is part of Graphic Design Specialization
Instructor: Michael Worthington
Access provided by Masterflex LLC, Part of Avantor
40,829 already enrolled
Gain insight into a topic and learn the fundamentals.
1,310 reviews
Intermediate level
Some related experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Skills you'll gain
- Brainstorming
- Color Theory
- Logo Design
- Branding
- Design Research
- Creativity
- Typography
- Graphic and Visual Design
- Adobe InDesign
- Style Guides
- Adobe Photoshop
- Design Elements And Principles
- Layout Design
- Skills section collapsed. Showing 12 of 13 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 7 modules in this course
What's included
2 videos9 readings
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
What's included
5 videos2 readings1 assignment
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
What's included
2 videos2 readings1 assignment
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
What's included
8 videos1 reading1 assignment
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
What's included
10 videos1 reading1 assignment
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
What's included
1 video1 reading1 assignment
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
What's included
6 videos2 readings1 assignment
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Instructor
Instructor ratings
(264 ratings)8 Courses 1,191,377 learners
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Showing 3 of 1310
KM
Reviewed on Jun 10, 2020
Great course and the project covered all the topics we needed to learn. Nice hands-on experience. It boosted my confidence. Thank you to the instructor! You helped me gain a new skill!
ND
Reviewed on Dec 31, 2022
The way the course was designed was very helpful for beginners to understand the process of identity design. But the only drawback was having knowledge of software tools beforehand taking the course.
MW
Reviewed on Dec 1, 2024
The course was very interesting but I couldn't get a grade immediately because the person marking it was a colleague I didn't know and it wasn't clear who the colleague was
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