Transform raw marketing data into compelling visual stories that drive business decisions. This Short Course was created to help digital marketing professionals accomplish effective data visualization and reporting using Google's powerful Looker Studio platform.
Visualize Marketing Data with Looker Studio
Visualize Marketing Data with Looker Studio
This course is part of Web Analytics & Reporting Specialization
Instructor: Hurix Digital
Access provided by Masterflex LLC, Part of Avantor
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Visual data representation turns complex marketing metrics into clear insights that support smarter, faster strategic decisions.
Structured data connections and chart setup ensure consistent, accurate, and reliable reporting across all marketing campaigns.
Strong data sharing and collaboration help teams align quickly on performance trends and optimization opportunities.
Time-series visuals uncover trends hidden in raw tables, enabling proactive and data-driven campaign management.
Skills you'll gain
- Descriptive Analytics
- Grafana
- Data Visualization Software
- Data Sharing
- Stakeholder Communications
- Performance Reporting
- Business Reporting
- Tableau Software
- Time Series Analysis and Forecasting
- Marketing Analytics
- Power BI
- Key Performance Indicators (KPIs)
- Data Integration
- Trend Analysis
- Data Storytelling
- Dashboard
- Performance Measurement
- Skills section collapsed. Showing 8 of 17 skills.
Details to know
Shareable certificate
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Taught in English
Recently updated!
January 2026
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This course is part of the Web Analytics & Reporting Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the foundational process of connecting marketing data sources to Looker Studio and understanding the platform's interface to prepare for creating professional marketing visualizations.
What's included
3 videos1 reading2 assignments
Learners will master creating time-series marketing charts with appropriate filters and sharing mechanisms, enabling professional team collaboration and stakeholder communication.
What's included
3 videos3 assignments
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