Discover how YouTube’s powerful algorithm decides what content gets surfaced—and how you can work with it to grow your audience. In this course, you’ll learn how YouTube evaluates videos across key metrics like watch time, click-through rate, and retention. You’ll explore how Shorts, live streams, and long-form content are promoted differently, and how to use YouTube Studio to analyze performance. By the end, you’ll be able to create content that aligns with YouTube’s recommendation systems while staying true to your creative vision.
YouTube Insights: Crack the Algorithm
YouTube Insights: Crack the Algorithm
Instructor: Cara Nicole
Access provided by Marie Curie Alumni Association
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Navigate YouTube’s algorithm to maximize your video visibility
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2025
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
Discover how YouTube’s powerful algorithm decides what content gets surfaced—and how you can work with it to grow your audience. In this lesson, you’ll learn how YouTube evaluates videos across key metrics like watch time, click-through rate, and retention. You’ll explore how Shorts, live streams, and long-form content are promoted differently, and how to use YouTube Studio to analyze performance. By the end, you’ll be able to create content that aligns with YouTube’s recommendation systems while staying true to your creative vision.
What's included
1 video3 readings2 assignments
Instructor
15 Courses8,193 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.