Learn how to use YouTube Analytics to make smarter content decisions and grow your channel with purpose. This course walks you through interpreting key performance metrics, understanding viewer behavior, and applying data insights to optimize titles, thumbnails, structure, and SEO. You'll explore benchmarking strategies, audience retention analysis, and AI tools that help you refine your content plan over time. Whether you're a creator, marketer, or brand, you'll gain the skills to turn data into growth.
YouTube Analytics: Optimize Performance
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Utilize analytics for optimizing your YouTube channel performance
Skills you'll gain
- Content Strategy
- Driving engagement
- Marketing Analytics
- Content Performance Analysis
- Performance Measurement
- Trend Analysis
- Search Engine Optimization
- Benchmarking
- Performance Analysis
- Key Performance Indicators (KPIs)
- Web Analytics and SEO
- Performance Improvement
- Customer Insights
- Keyword Research
- Skills section collapsed. Showing 9 of 14 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
Learn how to use YouTube Analytics to make smarter content decisions and grow your channel with purpose. This course walks you through interpreting key performance metrics, understanding viewer behavior, and applying data insights to optimize titles, thumbnails, structure, and SEO. You'll explore benchmarking strategies, audience retention analysis, and AI tools that help you refine your content plan over time. Whether you're a creator, marketer, or brand, you'll gain the skills to turn data into growth.
What's included
1 video3 readings2 assignments
Instructor
15 Courses 10,947 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.