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Learner Reviews & Feedback for Applying Data Analytics in Marketing by University of Illinois Urbana-Champaign
187 ratings
About the Course
This course introduces students to marketing analytics as a data-driven approach to solving real-world marketing problems. It covers four key areas: causal analysis (identifying cause-and-effect in marketing interventions), predictive modeling and AI (forecasting customer behaviors using machine learning), social media analysis (extracting insights from online consumer interactions through text and network analysis), and consumer demand and preference analysis (estimating preferences, demand, and customer lifetime value). Students will gain hands-on experience using Python to analyze diverse data sources, apply advanced analytics techniques, and generate actionable insights to support strategic marketing decisions.
Top reviews
YC
Nov 26, 2020
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
YY
Nov 2, 2019
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
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