Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.
Hospitality Luxury Brand Management
Hospitality Luxury Brand Management
This course is part of Luxury Hospitality & Brand Innovation Specialization
Instructors: Vanesa Robles
Access provided by Interbank
13,309 already enrolled
Gain insight into a topic and learn the fundamentals.
4.4
(156 reviews)
Intermediate level
Recommended experience
Flexible schedule
8 hours to complete
Learn at your own pace
95%
Most learners liked this course
What you'll learn
Analyze the key elements of luxury hospitality branding and its impact on guest experiences.
Evaluate the importance of maintaining brand consistency and high-quality standards in luxury establishments.
Develop a thorough understanding of the latest trends and innovations in the luxury hospitality industry.
Demonstrate an understanding of the challenges and opportunities specific to managing luxury hospitality brands.
Skills you'll gain
- Market Dynamics
- Consumer Behaviour
- Corporate Sustainability
- Digital Transformation
- Brand Awareness
- Sustainable Business
- Brand Marketing
- Brand Strategy
- Business Ethics
- Hospitality Services
- Customer experience improvement
- Innovation
- Brand Management
- Branding
- Brand Loyalty
- Hospitality Management
- Quality Management
- Hospitality
Details to know
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Taught in English
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This course is part of the Luxury Hospitality & Brand Innovation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.
What's included
13 videos5 readings1 assignment1 peer review2 discussion prompts
This module focuses on the crucial aspects of maintaining brand consistency and quality in luxury hospitality. Learners will explore the significance of consistency, challenges faced, and real-world applications through case studies. The module also addresses quality standards, their impact on guest experiences, and the business aspects of luxury brand management.
What's included
12 videos4 readings1 assignment1 peer review2 discussion prompts
This module explores the evolving trends and experiences in luxury hospitality, focusing on gourmet dining, wellness, exclusive travel, and curated experiences. Learners will gain insights into the world of Michelin-starred restaurants, luxury spas, and personalized travel, understanding how these trends contribute to the overall luxury experience.
What's included
12 videos4 readings1 assignment1 peer review2 discussion prompts
This concluding module focuses on the challenges and opportunities in managing luxury hospitality brands. Learners will analyze case studies of successful brand management, explore the evolving landscape of luxury, and delve into innovations shaping the future. The module emphasizes crisis management, technology's role, and ethical considerations in the luxury hospitality industry.
What's included
13 videos4 readings1 assignment2 peer reviews2 discussion prompts
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Learner reviews
4.4
156 reviews
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Showing 3 of 156
RD
5
Reviewed on Dec 27, 2024
Coursera is really good platform to learn.. thank you.
DN
4
Reviewed on Dec 16, 2024
It's a general course which can help your mindset in Hospitality changed
OK
5
Reviewed on Mar 16, 2025
very informative and This completed course has given me that drive to attain my goal of being an extraordinary hospitality and luxurious manager . This is just the beginning for me
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