Digging Deeper into Audience Reports in Google Analytics
In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Status: Customer Retention
Customer Retention
Status: Journey Mapping
Journey Mapping
Intermediate·Guided Project·2 hours
Featured reviews
4.0
·Reviewed Mar 4, 2021
Very good for an initial introduction of Google Analytics reports!
5.0
·Reviewed Dec 27, 2020
Very methodic session. In less than 2 hours you can get so much information about most critical Audience Reports, especially when running an e-shop campaign! Thank you once more Mrs Baughman!
5.0
·Reviewed Oct 16, 2020
a sample case/project at the end would make improve the level of understanding and give practical knowledge
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C
Constantinos
5.0
·Reviewed Dec 28, 2020
Very methodic session. In less than 2 hours you can get so much information about most critical Audience Reports, especially when running an e-shop campaign! Thank you once more Mrs Baughman!
M
Mabelly
3.0
·Reviewed Mar 7, 2021
This project just shows the reports; however, it doesn't show how to use them in a real scenario.
S
Susan
5.0
·Reviewed Jan 3, 2021
This course helped walk through a portion of the Google Analytics menu items for a better understanding of all the metrics that can be selected to make sense out of data. And found out that one of the data collection items wasn't turned on for our website, so that was helpful to find out now.
Y
Yash
5.0
·Reviewed Oct 17, 2020
a sample case/project at the end would make improve the level of understanding and give practical knowledge
Q
Qu
5.0
·Reviewed Mar 1, 2022
very easy to follow and understand
Y
Yap
5.0
·Reviewed Oct 7, 2020
well designed
M
Mubarak
5.0
·Reviewed Sep 23, 2020
0
L
Leonardo
4.0
·Reviewed Mar 5, 2021
Very good for an initial introduction of Google Analytics reports!