Foundations of Digital Marketing and E-commerce
Completed by Alejandro Felipe Rodriguez Galindo
July 9, 2022
12 hours (approximately)
Alejandro Felipe Rodriguez Galindo's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Branding
- Category: Customer experience strategy (CX)
- Category: Business Metrics
- Category: Digital Advertising
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Content Performance Analysis
- Category: Search Engine Optimization
- Category: Web Analytics and SEO
