Attract and Engage Customers with Digital Marketing
Completed by Boryslav Mukha
March 12, 2023
14 hours (approximately)
Boryslav Mukha's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Advertising
- Category: Google Ads
- Category: Web Analytics
- Category: Search Engine Marketing
- Category: Keyword Research
- Category: Target Audience
- Category: Marketing Strategies
- Category: Persona Development
- Category: Pay Per Click Advertising
- Category: Digital Marketing
- Category: Customer Engagement
- Category: Marketing
