Completion Certificate for Marketing analytics: Know your customers

September 14, 2020

20 hours (approximately)

Mathilde Chapuzet's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers

4.7 (461 ratings)

19,461 already enrolled

What you will learn

Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.