From Likes to Leads: Interact with Customers Online
Completed by Hiu Lam Chau
February 27, 2023
20 hours (approximately)
Hiu Lam Chau's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Marketing
- Category: Target Audience
- Category: Brand Awareness
- Category: Social Media Marketing
- Category: Instagram
- Category: Social Media Strategy
- Category: Customer Engagement
- Category: Content Creation
- Category: Social Media Management
- Category: Digital Advertising
- Category: Marketing Analytics
