Digital Marketing: Customer
Completed by Saif Zaidi
June 29, 2020
12 hours (approximately)
Saif Zaidi's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: MarTech
- Category: Analytics
- Category: AI Personalization
- Category: Integrated Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: Data Collection
- Category: Customer Insights
- Category: Data Analysis
- Category: Data Visualization
- Category: Content Marketing
- Category: Customer experience strategy (CX)
- Category: Digital Marketing
