Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Mehta Rutvi Chetan
June 30, 2020
18 hours (approximately)
Mehta Rutvi Chetan's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Customer experience strategy (CX)
- Category: Marketing Automation
- Category: Social Media
- Category: Digital Marketing
- Category: Target Audience
- Category: Personalized Service
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Augmented Reality
- Category: Data-Driven Decision-Making
- Category: Data Ethics
- Category: Emerging Technologies
