Measure and Optimize Social Media Marketing Campaigns
Completed by MASON EDWARD WIEDMEYER
August 24, 2022
12 hours (approximately)
MASON EDWARD WIEDMEYER's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: A/B Testing
- Category: Presentations
- Category: Business Metrics
- Category: Marketing Budgets
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Communication
- Category: Digital Advertising
- Category: Performance Reporting
- Category: Advertising Campaigns
- Category: Data Presentation
