Measure and Optimize Social Media Marketing Campaigns
Completed by ROSSANA ANDREA LÓPEZ SALDARRIAGA
May 4, 2024
12 hours (approximately)
ROSSANA ANDREA LÓPEZ SALDARRIAGA's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Return On Investment
- Category: Digital Advertising
- Category: Social Media Marketing
- Category: Communication
- Category: Advertising Campaigns
- Category: Presentations
- Category: Business Metrics
- Category: Key Performance Indicators (KPIs)
- Category: Data Presentation
- Category: Campaign Management
- Category: Performance Reporting
- Category: Online Advertising
